Elliatt is a globally recognised contemporary womenswear brand, renowned for its elevated occasion wear, distinctive design aesthetic and modern approach to storytelling. As the brand continues to accelerate growth in the United States and expand its international presence, we are looking for an exceptional Senior Brand & Marketing Manager to help shape the next chapter of our brand.

This is an opportunity to leave your creative mark on one of Australia's fastest-growing contemporary fashion brands, elevating how customers discover, experience and connect with Elliatt through world-class storytelling, innovative marketing and unforgettable brand experiences.

About the Role:

The Senior Brand & Marketing Manager will lead Elliatt's brand and marketing strategy, bringing the brand to life through exceptional storytelling, creative leadership and innovative marketing that strengthens customer connection and drives long-term commercial growth.

You will transform collections, campaigns and key brand moments into memorable customer experiences while continually evolving Elliatt's creative output across every marketing channel. Using customer insights, performance data and emerging technologies, you will identify recent opportunities to strengthen the brand, inspire customers and maximise marketing performance.

Success in this role will be measured not only by commercial outcomes, but by your ability to continually raise the creative standard of Elliatt's marketing, challenge conventional thinking and leave a lasting impact on how customers experience the brand.

Key Responsibilities:

Brand Leadership & Creative Storytelling

- Evolve Elliatt's brand storytelling, ensuring a distinctive and consistent narrative that strengthens customer connection, elevates brand perception and supports long‑term commercial growth.
- Lead the creative development of marketing campaigns, collections and key brand moments, ensuring every initiative reflects Elliatt's premium positioning, distinctive aesthetic and brand values.
- Use customer insights, market trends and performance data to identify new storytelling opportunities, campaign concepts and marketing initiatives that differentiate the brand and strengthen customer engagement.
- Partner with Design, Creative, Ecommerce and Wholesale teams to bring collections, campaigns, photoshoots and brand activations to life through compelling marketing, content and customer experiences.
- Lead the development of seasonal campaign concepts, messaging frameworks and creative briefs that deliver distinctive, commercially effective campaigns and maximise the impact of every collection launch.

Creative Diversification & Marketing Performance

- Set the strategic direction for paid marketing campaigns,



partnering with agency partners to develop creative approaches that strengthen brand awareness, customer engagement and commercial performance.
- Drive Elliatt's creative diversification strategy, continually evolving creative concepts, messaging, content formats and campaign execution to strengthen brand differentiation and improve marketing performance.
- Lead the development of creative briefs and marketing assets, driving ongoing creative experimentation, optimisation and performance-led learning.
- Champion innovative storytelling, content formats and marketing approaches that improve campaign effectiveness, customer engagement and return on investment.
- Analyse campaign performance, creative effectiveness and customer insights to identify opportunities for optimisation, innovation and growth.

CRM, Loyalty & Customer Retention

- Lead Elliatt's CRM and lifecycle marketing strategy through Klaviyo, optimising customer journeys, automated flows and segmentation to improve engagement, retention and customer lifetime value.
- Use customer behaviour and campaign performance insights to continually enhance the customer experience and lifecycle marketing performance.
- Lead the development and ongoing evolution of Elliatt's loyalty strategy, working closely with the Ecommerce team to deliver a programme that strengthens customer retention, repeat purchase and brand advocacy.

Marketing Activations, Influencer & PR

- Lead the strategy, budget and commercial performance of Elliatt's marketing activations, influencer, PR and partnership initiatives, ensuring every activation supports brand and commercial objectives.
- Provide strategic leadership to the marketing team, guiding influencer, PR, events and partnership activity while empowering ownership of day-to-day execution.
- Maximise the impact of every collection launch, campaign, photoshoot and brand activation, creating compelling storytelling, high-performing content and memorable customer experiences across all marketing channels.
- Measure campaign performance and return on investment, using insights to continually optimise future activations and marketing investment.

Leadership & Performance

- Build, mentor and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, accountability and continuous improvement.
- Encourage curiosity, innovation and experimentation,



empowering the team to challenge convention, bring fresh ideas to the table and continually elevate Elliatt's marketing.
- Oversee team priorities, campaign delivery and marketing budgets, ensuring initiatives are delivered effectively and aligned with business objectives.
- Establish clear performance metrics across marketing initiatives, using data, customer insights, testing and AI-enabled tools to drive continuous improvement.

About You:

You are equal parts strategist, storyteller and creative thinker. You thrive on building brands that people remember, bringing fresh ideas to life and continually raising the creative standard of marketing.

Commercially minded and naturally curious, you combine customer insight, data and innovation to create campaigns that inspire customers and deliver meaningful business outcomes. You are energised by working in a fast-paced environment, enjoy collaborating across teams and are excited by the opportunity to make a genuine impact on a growing global fashion brand.

Skills & Experience:

- Proven marketing experience within a fashion, lifestyle, beauty or premium consumer brand.
- Solid brand strategy, storytelling, campaign development and creative briefing capabilities.
- Demonstrated success developing distinctive campaigns and customer experiences that drive engagement, brand affinity and commercial growth.
- Experience leading integrated marketing campaigns across CRM, paid media, influencer, PR and brand channels.
- Experience managing agency partners and collaborating with cross-functional teams.
- Strong analytical skills, with the ability to interpret customer, campaign and market data to identify opportunities and optimise performance.
- Passion for innovation and emerging technologies, with experience leveraging AI-powered tools to improve creativity, efficiency or marketing effectiveness highly regarded.
- Experience leading and developing high-performing teams, with excellent communication, stakeholder management and project management skills.

What We Offer:

- Competitive salary package.
- Generous clothing allowance and staff discounts.
- Hybrid working arrangements.
- Additional paid birthday leave.
- Modern boutique office located in Surry Hills, close to public transport.
- Opportunity to work with a passionate, ambitious and collaborative team.
- Work in a business that embraces innovation, creativity and emerging technologies to shape the future of fashion marketing.
- Significant career development opportunities as the business continues to expand globally.
- The opportunity to help shape the future of a globally growing fashion brand and leave a lasting creative impact on the Elliatt customer experience.

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📌 Senior Brand & Marketing Manager (New South Wales)
🏢 Elliatt
📍 New South Wales