Senior Marketing Specialist (North Lakes)

Senior Marketing Specialist (North Lakes)

18 Aug
|
Rehaula
|
North Lakes

18 Aug

Rehaula

North Lakes

Rehaula is a strategy-led brand marketing agency specialising in rebrands for established Australian businesses ready to strengthen their position, win more customers and lead their market.

We partner with businesses across manufacturing, agriculture, trade, engineering and professional services, helping transform quiet achievers into industry leaders through strategy-led brand, design, web and marketing.

Our clients engage us when they've outgrown the way they look, market themselves or are perceived in market, and need a full-suite brand marketing partner to bring their brand to life.

About Rehaula

The Role

We have a rare opportunity for an experienced marketing specialist to join the team. We are looking for a Senior Marketing Specialist to step into a senior, hands-on role across brand, digital marketing, campaigns and ongoing client growth.

This role sits close to leadership and carries real responsibility across both thinking and delivery. You will develop brand and marketing strategies, create and lead campaigns, strengthen client communications, and ensure work is executed to a consistently high standard across channels.

You will take ownership of client relationships, contribute to account growth, provide quality assurance across marketing activity, and work closely with the CEO, whilst supporting team members to elevate the standard of work delivered across the agency.
We currently operate remotely; however, this role is being recruited as a hybrid position as we secure a permanent office on Brisbane's North Side. In the meantime, we regularly meet with clients, collaborate in person for content production and team activities, and expect to transition into our dedicated office space in the near future.

Key Responsibilities

Brand & Marketing Strategy

- Develop industry-leading brand strategies, messaging and communication frameworks

- Shape campaign strategy and overarching marketing direction

- Ensure all activity aligns to clear commercial objectives

- Maintain consistency across brand, creative and execution

Digital Marketing, Campaign Strategy & Execution

- Plan and run campaigns across digital, content, events and traditional media

- Lead campaign direction from concept through to rollout

- Develop campaign concepts, themes, communications and messaging platforms

- Manage execution across paid media, social, email, content and offline channels

- Oversee paid campaign activity across platforms such as Meta, LinkedIn and Google

- Monitor, analyse and optimise campaign performance across digital channels

- Translate campaign performance and market insights into recommendations for clients

- Deliver launches, activations, promotions and integrated campaigns

- Oversee timelines, priorities and delivery standards

Account & Project Management





- Take ownership of client accounts from both a strategic and delivery perspective

- Manage scopes, timelines and expectations across projects and ongoing work

- Act as the central point ensuring work is aligned and delivered properly

- Coordinate internal team members and external suppliers

- Maintain clear, proactive communication with clients

Ongoing Marketing, Content & Communications

- Drive consistent marketing activity across active client accounts

- Develop and manage campaign calendars, communications and rollout plans

- Create marketing communications across social media, email, PR, campaigns and broader content initiatives

- Write and develop campaign messaging, content themes and communication frameworks

- Produce and contribute to social media content, thought leadership, marketing collateral and client communications

- Support the production of low-fi content to keep campaigns moving and visible

- Work with designers, developers and marketers to execute campaigns effectively

- Maintain quality and consistency across month-to-month marketing activity

- Review, refine and ensure our standards in deliverables before they reach clients or market

Client Leadership

- Act as a senior point of contact across key accounts

- Lead conversations, present ideas and guide decision making

- Communicate clearly, confidently and commercially

- Build strong, long-term client relationships

- Identify opportunities to strengthen marketing outcomes and grow client accounts

Growth & Commercial Responsibility

- Identify and act on opportunities to grow client accounts

- Support retention through strong thinking and delivery

- Contribute to proposals, recommendations and scope expansion

- Support new business through marketing and strategic input

Team Contribution

- Work closely with brand, design and web teams

- Help lift the standard of work across the business

- Provide guidance, mentoring and quality assurance to supporting marketing team members

- Support team members through direction and example

- Contribute to how work is delivered, not just what is delivered

- Review work before client delivery to ensure a consistently high standard of thinking, communication and execution

About You

- 8+ years' experience across agency or mixed environments

- Strong grounding in brand strategy, campaign strategy and marketing execution





- Proven experience developing and managing digital marketing campaigns across Google Ads, Meta, LinkedIn and email marketing

- Robust understanding of campaign performance, lead generation, conversion optimisation and marketing reporting

- Proven ability across both content-led and paid campaign activity

- Exceptional written and verbal communication skills

- Ability to develop campaign messaging concepts, marketing communications and client-facing recommendations

- Experience managing client accounts and leading projects

- Experience working with marketing technology, CRM and reporting platforms

- Confident managing multiple priorities and driving work forward

- Comfortable leading client conversations and decisions

- Commercially aware with a clear understanding of growth

- High standards and a strong sense of ownership

Bonus Points If You Have

- Public relations and media relations experience

- Experience identifying publicity opportunities and securing earned media coverage

- Experience writing media releases, award submissions and thought leadership content

- Exposure to short-form video or low-fi content production and editing

The Type of Person This Suits

You are an experienced operator who can carry both strategy and execution.

You are someone the team and clients look to for direction, judgement and follow-through. You understand how brand, digital marketing, content, campaigns and paid media connect, and you know how to turn that into work that delivers commercial outcomes.

You are a strong communicator who can turn ideas into campaigns, campaigns into action, and action into results. You take ownership, make decisions and move work forward without needing to be chased.

What You'll Work On

- Brand strategy and campaign strategy

- Digital marketing and paid media performance

- Campaigns, launches and activations

- Social media, content and communications

- Google Ads, LinkedIn and Meta advertising

- Marketing reporting and campaign optimisation

- Public relations, publicity opportunities and thought leadership

- Low-fi content and campaign assets where required

- Events, sponsorships and brand-led marketing initiatives

- End-to-end marketing delivery across multiple industries and channels

Why Join Rehaula

- Be part of a strategy-led agency with a full-suite team and strong position in market

- Work directly with leadership and contribute to the direction of the work

- Work across a range of established, growth-focused businesses

- Operate across brand, digital marketing, campaigns, content and communications, not just one channel

- Join a team focused on transforming businesses into industry-leading brands

- Have genuine influence over client strategy, campaign direction and commercial outcomes

Strictly no recruiters.

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📌 Senior Marketing Specialist (North Lakes)
🏢 Rehaula
📍 North Lakes

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