Lifecycle Marketing Manager - 12-Month Fixed-Term Contract

APAC | Global Technology Leader | $160,000 - $180,000 + Super

Salt has partnered with one of the world's most recognised & renowned tech SaaS brands to hire a Lifecycle Marketing Manager to join a high-performing APAC marketing team. This is an opportunity to shape how millions of customers experience, engage with and discover value from a portfolio of globally loved products.

Working across acquisition, engagement and retention, you'll design and deliver sophisticated lifecycle programs that drive customer adoption, strengthen long-term loyalty and unlock growth opportunities throughout the customer journey. You'll collaborate with regional and global stakeholders, influence lifecycle strategy across APAC markets, and help define the future of customer engagement through personalisation, experimentation, automation and AI.

What You'll Be Doing

1. Lifecycle Strategy & Campaign Management

- Develop and execute lifecycle strategies across acquisition, engagement and retention, delivering campaigns across email and owned channels.
- Partner with regional and global stakeholders to localise initiatives and drive measurable business outcomes across APAC.

2. Customer Engagement & Product Adoption

- Drive customer engagement, feature discovery and product adoption through targeted lifecycle programs and key customer touchpoints.

3. Personalisation & Journey Optimisation

- Optimise customer journeys through segmentation, personalisation, experimentation and audience insights, partnering with global teams to scale best practices.

4. Analytics & Innovation

- Analyse campaign performance and customer behaviour to uncover opportunities, improve outcomes and champion AI-powered lifecycle marketing and automation.

About You

- 8-12 years experience in Lifecycle Marketing, CRM, Customer Marketing or Email Marketing
- Proven success building lifecycle programs across acquisition, engagement and retention.
- Strong experience with segmentation,



journey orchestration and marketing automation.
- Experience designing automated customer journeys and omnichannel engagement programs.
- Commercially minded with a strong analytical approach and passion for customer experience.
- Skilled at managing multiple stakeholders across regional, global and matrixed organisations.
- Solid project management skills with the ability to deliver multiple initiatives simultaneously.
- Experience with A/B testing, experimentation and performance optimisation.

Why Apply?

- 12-month fixed-term contract with the possibility of another 12-month extension, conversion to permanency or other opportunities may present
- Full paid leave entitlements - Annual, sick & public holidays
- Hybrid working model - 50/50 split in the Sydney CBD office & from home
- Join a globally recognised technology organisation known for innovation and creativity.
- Influence customer engagement strategy across multiple APAC markets.
- Work on products used by millions of customers worldwide.
- Drive meaningful impact through personalisation, automation and AI-powered marketing.
- Collaborate with world-class marketing, product and analytics teams.
- High-visibility role with robust regional and global stakeholder exposure.

Application

If you are interested in this role or know someone who may be, please click/share the appropriate link to apply.

Successful applicants will be contacted directly.

We're proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.

Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.

📌 Lifecycle Marketing Manager APAC - Global Tech SaaS Company (Sydney)
🏢 SALT SEARCH
📍 Sydney