CEA is the leading distributor for world-renowned capital equipment brands SANY, Atlas Copco, Ditch Witch, and Dynapac.
Supplying a diverse range of equipment to a wide variety of industries CEA actively supports customers in the construction, rental, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and recycling sectors.
CEA is a privately owned business with 10 branches and is dedicated to providing professional customer support, thanks to our highly qualified staff.
Offering extensive sales, parts and service support through our network of branches and dealers CEA is committed to ensuring the highest standards when it comes to supporting the needs of our growing customer base.
The trusted relationships CEA has built with local communities, customers, dealers and employees continues to create shared successes.
PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.
CEA is looking for a motivated and customer-focusedTerritory Managerto join our NSW team, representing the world-renownedAtlas Copcoproduct range.
This is a fantastic opportunity for someone who enjoys being out on the road, building relationships, uncovering opportunities and helping customers find the right equipment solutions for their business.
You'll be backed by a strong national team, market-leading products, ongoing training and an attractive uncapped commission structure.
What's on offer?
Competitive salary + uncapped commission
Fully maintained company vehicle
Laptop, phone and all tools required to succeed
Represent a globally recognised premium brand
Ongoing training and development
Long-term career growth opportunities
About the role
As our Territory Manager, you'll be responsible for managing and growing sales of Atlas Copco products, identifying new business opportunities and maintaining strong relationships with existing customers.
You will:
Drive sales growth across the Atlas Copco product range




Develop and implement territory sales plans
Prospect and generate recent business opportunities
Manage customer relationships and deliver exceptional service
Conduct equipment demonstrations and customer presentations
Manage the sales process from initial enquiry through to delivery
Prepare quotations, proposals and tender submissions
Monitor market trends and competitor activity
Maintain accurate CRM records and sales activity reporting
Collaborate closely with internal service and support teams to deliver outstanding customer outcomes
About you
We're looking for someone who enjoys building relationships and has a genuine passion for sales.
You may currently be a:
Territory Manager
Account Manager
Business Development Manager
Industry professional looking to transition into equipment sales
To be successful, you'll have:
Experience in sales, territory management or customer-facing roles
Strong communication and relationship-building skills
A proactive and self-motivated approach
The ability to identify opportunities and close deals
Good commercial awareness and negotiation skills
Intermediate computer skills and CRM experience
A current driver's licence
Experience within construction equipment, industrial products, compressors, generators, mining, manufacturing or related industries will be highly regarded but is not essential.
Why Join us
An attractive remuneration package based on your experience.
Company Vehicle
Commission Scheme
Commitment to your ongoing growth and training.
Employee milestone rewards and recognition initiatives.
Work within a friendly, family-owned environment that fosters career advancement opportunities locally and nationally.
Access to employee assistance and wellness programs for you and your household.
Novated leasing options
Employee discounts through Maxxia and Samsung
Discounted health insurance through HBF
Long-term job security with a stable, family-owned business
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📌 Territory Manager - Atlas Copco (New South Wales)
🏢 CEA
📍 New South Wales