About The Company:
My client is a leading residential home builder with a strong presence across NSW and a clear focus on delivering an exceptional customer experience. The business is investing in its digital capability and is looking for a Digital Product Owner to take ownership of its core marketing technology, with Salesforce at the centre of its digital strategy. This is an exciting opportunity for a Salesforce marketing specialist to have genuine ownership, influence platform improvements and contribute directly to brand, demand and sales outcomes.
The Role:
Reporting to the Head of Marketing, this role is responsible for the day-to-day ownership, optimisation and ongoing development of Salesforce as the central platform for customer data, lead management and marketing automation. You will turn the requirements of the Marketing Plan into automated customer journeys, practical digital enhancements and measurable improvements. While Salesforce will be your primary focus, you'll also take ownership of day-to-day website updates through Craft CMS and coordinate the digital agency for more complex web requirements.
Key responsibilities include:
Independently implement and optimise marketing automation initiatives through Salesforce Account Engagement, with potential future exposure to Marketing Cloud
Build and refine automated customer journeys, lead qualification and nurture programs
Configure Salesforce data fields, lead scoring, workflows, content rules and lead capture processes
Maintain database integrity through data standards, validation rules and regular data quality routines
Develop segmentation models, dashboards and reporting frameworks to support marketing performance
Support paid digital campaigns through forms,



landing pages, campaign setup and automated workflows
Contribute to the potential upgrade from Salesforce Account Engagement to Marketing Cloud
Support API integration initiatives, including H&L; stock management via Framework
Manage day-to-day Craft CMS content, landing pages, modules and navigation
Coordinate and QA digital agency work, managing priorities, timelines, requirements and acceptance criteria
Monitor website performance, conduct UAT, identify defects and implement lightweight optimisation opportunities
Contribute to the ongoing digital product roadmap through data-led recommendations and platform enhancements
About You:
This role will suit a Salesforce marketing specialist who combines strong technical capability with a commercial understanding of how digital platforms can support marketing and sales outcomes. You will be confident taking ownership of platforms, building automated customer journeys and managing multiple digital priorities.
To be successful, you will have:
High-level hands-on experience with
Salesforce Account Engagement and/or Salesforce Marketing Cloud
Demonstrated experience building automated customer journeys, email programs and data-driven workflows
Strong understanding of lead scoring, progressive profiling and marketing automation
Experience managing CRM data integrity,



segmentation, reporting and campaign enablement
Intermediate CMS experience, with the ability and willingness to learn Craft CMS
Experience building forms, landing pages and tracking structures
Strong project management skills, including coordinating agencies and managing digital backlogs
Excellent attention to detail and a strong focus on accuracy and accountability
A proactive, solutions-focused approach with a genuine learning mindset
Strong communication skills and the ability to collaborate effectively with internal teams and external partners
A
Bachelor of Marketing with digital experience
or
Bachelor of Information Technology with Salesforce experience and a strong interest in marketing
is highly desirable.
Why Join:
This is a fantastic opportunity to take ownership of a critical part of a growing organisation's digital strategy. Rather than being purely a technical Salesforce role, you'll sit at the intersection of
marketing, technology, CRM and customer experience
, with the opportunity to influence how the business engages with customers throughout their journey. You'll have genuine ownership of Salesforce, exposure to broader digital transformation initiatives and the opportunity to work closely with senior marketing leadership and external digital specialists. If you're looking for a role where you can make a tangible impact, drive continuous improvement and take your Salesforce marketing expertise to the next level, this is an prospect worth exploring.
You must have unrestricted working rights in Australia to apply.
Only shortlisted candidates will be contacted.
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📌 Digital Product Owner (New South Wales)
🏢 Mckinnel Associates
📍 New South Wales