OWN THE BRAND. LEAD THE TEAM. SHAPE WHAT COMES NEXT.
ABOUT US
MDC Campers and Caravans is a 100% Australian family-owned and operated business, founded in Queensland in ****. MDC started with camper trailers and has grown over more than 20 years into one of Australia's leading RV brands, with products spanning camper trailers, hybrids, touring caravans and extreme off-road caravans. Today, MDC operates across Australia and the United States through brands including MDC Campers and Caravans, AUSRV, Gold Class Caravans and MDC USA, supported by more than 200 people and a broad retail, dealer, service and owner network. But despite the growth, a lot of our DNA has stayed the same.
We are a product-led business.
We listen to our customers.
Our people actually use the products we sell.
We attend shows, launches, customer events and MDC Musters.
We believe the strongest marketing comes from understanding the product, the customer and the lifestyle, then telling that story properly.
THE ROLE
Reporting to the General Manager - Commercial & Product, the Marketing Manager will own the overall marketing and brand direction for MDC. At the heart of the role is brand leadership. You will need to understand what MDC stands for, who our customers are, why our products matter and how we should position the brand in an incredibly competitive market. Then you need to turn that direction into action. That includes major national campaigns, product launches, retail promotions, video and content strategy, social media, showroom marketing, caravan shows, customer communications, website content, CRM campaigns and the ongoing development of the MDC brand. You will also lead and develop the people responsible for executing that work. This role requires someone who can see both the big picture and the detail. Someone who can establish a campaign strategy in the morning, review a model launch video in the afternoon and give a designer a better creative brief before the day is finished.
WHAT YOU WILL OWN
MDC brand strategy, positioning, tone and overall marketing direction
The annual marketing calendar and campaign strategy
Leadership, development and direction of the internal marketing and creative team
Creative direction across graphic design, video, photography, social and campaign content
Marketing strategy for new camper and caravan launches
National retail campaigns, promotions and key trading periods
Content strategy across video, social media, web, email and customer communications
Social media direction, organic content and community engagement
Customer-facing website content, presentation and campaign requirements
Customer-facing CRM and EDM campaign strategy, messaging and content
Marketing support across our national showroom network
Caravan show, event and MDC Muster marketing
Brand partnerships, PR opportunities and relevant media activity
Creative briefs and direction for internal resources,



suppliers and external partners
Consistency of the MDC brand across every major customer touchpoint
Marketing workflow, priorities, deadlines and execution standards
Competitor, customer and market awareness
Close alignment with sales and product teams so our marketing reflects what customers want and what the business needs
Developing a strong, accountable and collaborative marketing team
BRAND AND CONTENT ARE AT THE CENTRE OF THIS ROLE
MDC is not selling an ordinary consumer product. Our customers are buying into weekends away, family holidays, remote travel, beaches, campsites, tracks, campfires and the freedom to explore. A great Marketing Manager at MDC needs to understand how to turn a product into a story. It is not enough to announce that a new caravan has launched. You need to understand why somebody should care. You will be responsible for setting that direction and then working with designers, videographers, content creators, social resources and the wider business to execute it. You do not need to personally edit every video or design every advertisement. You do need to recognise great creative work, know when something is not good enough and be able to clearly explain how to make it better.
YOU WILL HAVE A DIGITAL PERFORMANCE PARTNER
We have deliberately separated brand leadership and marketing execution from digital performance and systems. Our dedicated Digital Performance Manager is responsible for areas including paid digital performance, analytics, attribution, SEO, CRM systems and workflows, automation, AI initiatives, lead flow and digital reporting. You will work closely together - the Marketing Manager owns the brand, campaign, creative, content and customer proposition. The Digital Performance Manager owns the data, systems, measurement and optimisation capability that helps us understand and improve performance.
For website and CRM activity, you will define what the customer needs to see, hear and experience, while working with the Digital Performance function on the technology, data and performance behind it. We want those disciplines working together, not competing with each other.
LEADERSHIP MATTERS
We are looking for someone who genuinely enjoys leading people.
Someone who sets clear priorities and expectations.
Someone who can give a good brief.
Someone who develops the people around them.
Someone who creates accountability without creating unnecessary layers and process.
Someone who can bring creative, content, social, website,



CRM and digital specialists together around one clear marketing direction.
This is not a role where you sit outside the team and simply approve work. You will be in it with them.
WHAT WE ARE LOOKING FOR
Proven experience as a Marketing Manager, Brand Manager or senior marketing leader
Strong experience owning and developing a consumer brand
Demonstrated experience leading a multidisciplinary marketing, content or creative team
Strong creative judgement and brand instinct
Experience developing and executing integrated national campaigns
Strong experience in product launches and bringing new products to market
An excellent understanding of video, social media, content, websites, email and CRM marketing
Experience directing designers, videographers, content creators and other creative specialists
Strong written communication, copywriting and storytelling capability
Strong project management skills and the ability to manage multiple campaigns simultaneously
Commercial awareness and an understanding that great marketing needs to deliver business outcomes
Confidence working directly with senior leadership, sales teams, product teams, suppliers and external partners
An ability to use customer insight and performance data to make better marketing decisions
A willingness to make decisions, take responsibility and challenge mediocre work
The ability to move quickly without sacrificing quality
Experience within automotive, RV, 4WD, camping, travel, tourism, lifestyle, retail or another enthusiast-led consumer category would be highly regarded. Just as importantly, you need to be interested in our customers and the lifestyle around our products.
This is a significant marketing leadership role inside an established Australian business that is continuing to invest and grow. You will have access to:
An established internal creative and content team
Dedicated digital performance capability
A constant pipeline of new products and model launches
National showroom and caravan show exposure
A large and engaged owner community
Direct access to senior decision-makers
The prospect to influence a major consumer brand rather than simply execute someone else's strategy
A business that is investing in people, technology, systems and future capability
There is no shortage of things happening here. New products. New campaigns. New technology. Shows. Musters. Content trips. Retail activity. Partnerships. Customer stories. For the right marketer, that is the opportunity.
READY TO OWN IT?
We are not looking for someone to simply maintain the MDC brand. We want someone who wants to lead it. If you have the experience, judgement and energy to take ownership of an established Australian brand, lead a capable team and help shape the next chapter of MDC, we would like to hear from you.
All applications will be treated confidentially.
#J-*****-Ljbffr

📌 Marketing Manager | Brand, Content & Creative (Queensland)
🏢 MDC Camper Trailers & Caravans
📍 Queensland