Seeley International is Australia's largest air conditioning and heating manufacturer and a global leader in developing incredibly energy efficient cooling and heating products which are sold around the world.
With iconic brands such as Breezair, Braemar, Coolair and Climate Wizard, for the last fifty years this family-owned business has led the industry with continuing ground-breaking innovations.
Having its global headquarters in Adelaide Australia, and around 500 employees, Seeley International exports to more than 100 countries around the world through its global distributor network.
The role
Reporting to the Executive General Manager - Sales and Marketing for Australia, you will be responsible for driving revenue,profitability and market share across NSW and ACT.
You will lead and develop the sales team while maintaining direct involvement with key customers, dealers, wholesalers, contractors, builders and other strategic partners.
The role will have a strong focus on growing Seeley International's presence across its key HVAC categories, including Ducted Gas Heating (DGH), Reverse Cycle Air Conditioning and Evaporative Cooling.
You will be responsible for identifying opportunities to increase sales across each product category, strengthen distribution channels and ensure sales strategies, promotional activities and customer plans translate into sustainable commercial results.
Key Responsibilities
Drive sales revenue, gross margin and market share across NSW and ACT.
Drive growth across Ducted Gas Heating (DGH), Reverse Cycle Air Conditioning and Evaporative Cooling product categories.
Develop and execute targeted sales strategies to increase DGH sales and market penetration across NSW and ACT.
Identify opportunities to grow DGH sales through existing and recent dealers, wholesalers, contractors, builders and installers.
Lead, coach and develop the NSW & ACT sales team to achieve territory,



product category and overall sales targets.
Identify and secure new business opportunities across the residential HVAC market.
Develop and maintain strong commercial relationships with key customer accounts and strategic partners.
Develop and implement state sales and customer business plans aligned with national sales strategies.
Grow and strengthen Seeley International's dealer, wholesaler and distribution network.
Work with customers to identify opportunities to increase the specification, promotion and sale of Braemar Ducted Gas Heating and associated HVAC solutions.
Manage pricing, promotional activity and sales expenditure to deliver profitable and sustainable growth.
Work closely with Marketing to develop campaigns and promotional initiatives supporting DGH, Reverse Cycle and Evaporative Cooling sales.
Monitor competitor activity, pricing, market trends and changes within the NSW & ACT heating and cooling markets.
Provide accurate sales forecasting and reporting by customer, territory and key product category.
Work collaboratively with Marketing, Technical, Service, Warranty, Operations and Finance to deliver a strong customer experience.
Support the successful introduction and commercialization of current products and product enhancements.
Provide customer and market feedback to assist with future product development and sales strategy.
Maintain a strong focus on safety and ensure the sales team operates in accordance with Seeley International's WHS requirements.
About You




You will be an experienced sales leader who combines robust commercial capability with a practical understanding of the HVAC market.
Ideally, you will bring:
Demonstrated sales management or senior business development experience within the HVAC, air-conditioning, heating or related technical industry.
Strong understanding of the NSW and/or ACT HVAC market.
Practical working knowledge of Ducted Gas Heating, Reverse Cycle Air Conditioning and Evaporative Cooling systems.
Experience selling HVAC solutions through dealers, wholesalers, contractors, builders and/or installer networks.
Proven ability to grow established product categories while identifying opportunities to develop new markets and customers.
Proven success in achieving sales revenue, gross margin and market share targets.
Strong commercial understanding of pricing, margins, sales forecasting and customer profitability.
Experience managing and developing key customer accounts.
Strong leadership capability with the ability to coach, motivate and develop a high-performing sales team.
Demonstrated business development capability and a strong track record of securing new business.
Strong negotiation, strategic planning and stakeholder management skills.
Experience developing and executing sales, marketing and promotional plans.
Sound capability across CRM/ERP systems and Microsoft Office.
Tertiary qualifications in Sales, Marketing or Business Management will be highly regarded.
Relevant HVAC, refrigeration, air-conditioning or heating trade qualifications would be advantageous.
Why Join Seeley International?
Join a successful Australian-owned manufacturing organization with a global presence.
Opportunity to influence workplace culture and employee experience.
Broad and varied role with genuine impact across the business.
Competitive remuneration package and ongoing professional development opportunities.
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