OverviewJoin a global premium drinks company with a portfolio of brands that span culture and markets worldwide.
We value curiosity, collaboration and growth, and offer a dynamic environment where teams test ideas, learn and innovate.ResponsibilitiesLead the customer-facing delivery and fulfilment of activation programs, ensuring Joint Business Planning (JBP) initiatives and commercial activities are completed on time, in full and to a high standard across customers and field teams.Act as the execution engine for activation delivery; ensure activation plans developed by Brand and Account Teams are refined, built and deployed to meet customer and channel requirements.Own the development and ongoing management of a Trade Activation Blueprint, defining tiered activation models (Platinum, Gold, Silver, Bronze) based on customer footprint, priority and investment levels to enable scalable and consistent execution.Drive disciplined execution through standardised toolkits and retailer rate card alignment to ensure activation delivers strong compliance, execution quality and ROI.Lead the customer-facing build and refinement of activation plans aligned to customer requirements and execution readiness.Manage end-to-end fulfilment and delivery of below-the-line (BTL) activation activity, including management of fulfilment partners, ensuring materials and assets are delivered on time and in full (OTIF).




Develop and own the Trade Activation Blueprint with scalable toolkits for consistent execution across customers and channels.Ensure activation activity complies with customer frameworks, contractual obligations and agreed rate cards, maintaining governance and control of execution standards.Track and manage activation performance, providing visibility of delivery, execution quality, compliance and ROI, and drive continuous optimisation.QualificationsDegree in Business, Marketing, Commerce or related field2–5+ years in FMCG / Sales / Activation / Customer Marketing / Field SalesExperience in activation fulfilment, POS deployment, or execution delivery rolesExperience working with agencies or fulfilment partners (e.g. HH Global or equivalent)Strong experience in customer-facing roles and operational deliveryHigh attention to detail with strong project management and execution capabilityUnderstanding of in-market execution, field operations and customer requirementsBenefitsCompetitive reward – market-leading salary, performance-driven bonus and industry perksFlexible ways of working – hybrid model with no set office daysIndustry-leading family leave – generous paid parental leave and support for key momentsHealth & wellbeing – mental health resources, wellbeing initiatives and employee assistance programsCareer growth – global opportunities, learning programs and clear development pathsInclusive culture – values-led, inclusive setting where you can bring your whole self to workAdditional information: This role is based in Sydney HQ with potential for flexible arrangements.
Applications for this role will close in 21 days.
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📌 Trade Activation Executive (New South Wales)
🏢 Diageo
📍 New South Wales