At Software Co, we are not building isolated apps; we are architecting industry-defining, AI-native platforms across healthcare, construction, finance, and beyond.Each product we take to market has the ambition to become a category leader.
And we are looking for a rare kind of operator to make that happen.We are seeking a Go-To-Market & Growth Leader - someone who doesn't just "run campaigns," but engineers growth systems and drives platforms from zero to scale with precision, speed, and creativity.The RoleYou will take ownership of the entire go-to-market engine for multiple platforms—planning, executing, and continuously optimising high-velocity growth strategies.This is not a traditional marketing role.
This is a builder's role.You will work alongside founders, product teams, and AI engineers to:Turn products into market leadersTurn bold ideas into measurable outcomesWhat You Will OwnDesign and execute end-to-end GTM strategies for new and existing platformsDefine ICPs, positioning, pricing strategy, and channel mixLaunch products with speed, clarity, and impact2.
High-Velocity Growth CampaignsBuild and scale performance marketing engines across:Google Ads (Search, Display, YouTube)Meta (Facebook, Instagram)Emerging and experimental channelsDrive both paid and organic growth loops3.
Blitzscaling & Demand GenerationExecute aggressive scaling strategies with strong unit economicsContinuously test, iterate, and optimise campaignsBuild systems that convert attention into sustained demand4.
Growth Infrastructure & AnalyticsOwn the growth stack (tracking, attribution, funnel analytics)Define KPIs across CAC, LTV, conversion rates,



retentionLead high-performing creative strategy across ads and contentDevelop messaging that cuts through noise and drives actionCollaborate with design and content teams to produce world-class assetsWork with an internal execution team (designers, media buyers, content creators)Bring structure, speed, and accountability to executionScale teams as needed to match growth ambitionsWho You AreYou are not a conventional marketer.You are an operator, strategist, and builder.Proven track record of scaling products or companies through digital growthDeep expertise in Google and Meta ecosystems (paid + organic)Experience managing significant ad budgets with strong ROI disciplineStrong understanding of funnels, conversion psychology, and growth loopsData-driven, yet creatively aggressiveComfortable operating in high-speed, high-ownership environmentsObsessed with outcomes—not activityWhat Makes This Role DifferentAutonomy at ScaleYou will be trusted to own growth.
No micromanagement.
No bureaucracy.Real Budgets, Real ImpactYou will have the resources and team required to execute at a high level.Multiple Platforms, Multiple Shots at SuccessWork across a portfolio of products—each with the potential to scale significantly.Freedom to Execute Bold IdeasIf it works, we scale it.
If it doesn't, we learn quick and move forward.Direct Access to LeadershipWork closely with founders and decision-makers.The OpportunityThis role is designed for someone who wants more than just a job.It is for someone who wants to:Build and scale category-defining platformsOperate at the intersection of AI, software, and growthCreate measurable impact across multiple venturesBe part of a team aiming to build world-class technology businessesIf This Sounds Like YouWe are looking for individuals who think:"Give me the product, the budget, and the team—and I'll find a way to scale it."If that resonates, we want to hear from you.
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📌 Head Of Go-To-Market & Growth Marketing (New South Wales)
🏢 Software
📍 New South Wales