We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.

In the last 14 months we took three apps, in three unrelated verticals, from zero to over $1M in annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.

What you’ll do

- Write hooks, angles, scripts and full concepts for YouTube ads across multiple consumer brands, from 15-second bumpers to long-form DR.
- Ship variations weekly. Most won’t work; finding the ones that do, quickly, is where the value sits.
- Mine reviews, support tickets, Reddit and competitor comments for the language buyers actually use.
- Run competitive teardowns. What’s live in the vertical, what’s been running longest, what nobody’s tried.
- Own creative performance: hook rate at 3s, hold rate at 25/50/75%, CTR, CVR, CPA by creative, fatigue curves.
- Diagnose failures. Hook, offer, proof, or landing page mismatch, and turn each answer into the next test.
- Brief editors and designers, sit in the edit, and push the performance team on post-click experience.
- Direct UGC creators and talent when the concept calls for it.
- Use ChatGPT, Claude and similar daily for research, variations, teardowns and first drafts.



They multiply your output; they won’t tell you what’s worth shipping.

Who we’re looking for

- 3–6 years in direct-response creative: performance creative strategy, DR copywriting, or growth marketing with heavy creative ownership.
- A portfolio of ads that converted, and the ability to walk us through what you were testing and what the numbers did.
- Real YouTube experience. Skippable dynamics, the first five seconds, longer-form tolerance, how the auction treats watch time.
- A proper grasp of consumer psychology: objection handling, proof, urgency that doesn’t read as cheap.
- Daily AI tooling in your workflow, with shipped examples.
- Commercial instincts. You can read a performance report and have a view.
- Tolerance for volume and rejection. Most tests fail here.
- Based in Sydney and open to in office positions (initially hybrid / remote)

Useful but not required:

app-install or subscription apps, UGC formats, scaling a YouTube account past six figures a month, writing for US consumers.

What you get

- Ownership of the creative behind multi-million-dollar budgets, real range across unrelated verticals, ideas that ship in days rather than quarters, and a path into Head of Creative as the portfolio grows.

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📌 Creative Strategist (Youtube Ads) (City of Sydney)
🏢 Triplespeed
📍 City of Sydney