Head of Content - Practitioner Publishing

Australasian Medical Publishing Co – Sydney CBD NSW

Are you a strategic content leader who thrives on growing audiences, driving engagement and delivering high-quality digital content?

AMPCo is seeking a dynamic Head of Content to lead the content strategy, performance and editorial execution of InSight+, Australia’s leading medical practitioner publishing platform. This is an exciting opportunity to shape the future of trusted healthcare media and expand engagement with one of Australia’s most influential professional audiences.

Sydney | Leadership Role | Flexible Working

Reporting directly to the CEO, you will lead a small editorial team while developing and executing content strategies that drive audience growth, engagement and retention. You'll combine strong editorial leadership with a data-driven approach, using audience insights, digital trends and SEO best practice to optimise content performance across digital, email and social channels.

Working closely with editorial, marketing and commercial stakeholders, you’ll help strengthen InSight+'s market presence while supporting broader business and revenue objectives.

What You’ll Be Doing

- Lead content strategy and editorial planning for InSight+
- Grow audience reach, engagement and subscriber retention
- Oversee content creation, commissioning, editing and publishing
- Drive SEO strategy and content optimisation
- Use performance data and audience insights to guide decisions
- Partner with commercial teams to support business growth
- Mentor and develop editorial staff




- Identify and launch new content formats and channels

About You

You’ll be a commercially aware and digitally savvy content leader with a passion for audience engagement and high-quality publishing.

You will bring:

- 10+ years’ experience in editorial leadership, journalism or content management
- Proven success leading and developing editorial teams
- Strong expertise across digital, email and social content strategy
- Deep understanding of current media
- SEO knowledge and experience improving content performance
- Exceptional writing, editing and storytelling skills
- A cooperative leadership style with strong stakeholder management skills
- Experience working alongside commercial teams to achieve business outcomes

Experience in healthcare, medical, or professional audience publishing will be highly regarded.

Why Join AMPCo?

AMPCo combines trusted publishing brands with modern digital and data capabilities to inform, educate and connect Australia's healthcare professionals. As a wholly owned subsidiary of the Australian Medical Association, we’re transforming our business and creating new opportunities to engage practitioners through innovative media and data solutions.

We offer:

- Meaningful work that supports the healthcare sector
- Real ownership and influence on business outcomes
- Direct access to decision-makers
- A collaborative, high-performing culture
- Flexible working arrangements based in Sydney
- The opportunity to shape the future of healthcare publishing

Applications close Friday, 28 August 2026.

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📌 Head of Content - Practitioner Publishing (City of Sydney)
🏢 Australasian Medical Publishing
📍 City of Sydney