At MKTG, we believe sport and entertainment can move people, shapecultureand change behaviour. We use insight, strategy and creativity to help brands show up in the moments that matter, creating work that connects with audiences, builds brandvalueand delivers measurable impact.

We’relooking for a Strategy Director tohelp shape thethinking thatdefines our best work, strengthens our reputation inmarketand wins new opportunities. Working across some ofAustraliaand Recent Zealand'smost exciting sports and entertainment brands,you’llturn insight into distinctive strategic platforms, lead responses to key briefs and pitches, and bring clients and teams with you through clear, confident storytelling.

Reporting to the Head of Strategy, this rolesits atthecentre ofstrategic clientwork, new business andagencythought leadership.You’llhelp set the standard for strategic rigour atMKTG, shaping work that earns attention, drives clientgrowthand builds the kind of reputation that opens doors.

You’llcollaborate daily with a multidisciplinary team of researchers, creative storytellers, sponsorship consultants, brand activationspecialistsand producers. Together,you’llturn insight into integrated ideas that are strategically sharp, creatively distinctive and built to perform in the real world.

This is a permanen t role, workingin a hybrid model ineitherour Richmond office in Melbourne orCBDSydney office (The Commons).

Responsibilities include:

- Translate client briefs into clear strategic platforms that guide sponsorship, sport, entertainment,brandand creative work.
- Turn insights into action by uncovering cultural, consumer and category trends that inform client recommendations and creative direction.




- Setclearstrategic direction that inspires creative, consulting, and activation teamsto produce work that is distinctive, effective andaward-worthy.
- Lead strategic presentations and senior client conversations, translating complex information into clear narratives that build confidence, shift thinking and influence decisions.
- Lead strategic thinking for new business pitches, RFPresponsesand proactive growth opportunities, helping MKTG create a sharper market presence and stronger reasons for clients to choose us.
- Champion effectiveness by connecting strategic thinking to measurable outcomes, ensuring ideas are grounded in evidence and built to deliver commercial value for clients.
- Enhancestrategicprocesses to improve deliveryand output(Strategy Quality& Differentiation).
- Drive thought leadership to ensure the agency can stay ahead of market,fanand cultural trends.

A bit about you:

- A track recordof shaping high-quality strategic work, with examples of thinking that has influenced clients, strengthened creativeresponsesor contributed to new business wins.
- An experienced strategist from a media, creative, brand,communicationsor consulting background whocan turndata,cultureand human insight into sharpstrategic narratives.




- A commercially mindedstrategic thinker withastrong understanding of brands, culture,consumersand the role sport and entertainment can play in business growth.
- You’reenergised by the chance to work with Australia’s leading leagues, teams,athletesand brands, uncovering the insights and stories that help create work people notice,rememberand act on.
- Deep understanding of the sport andentertainmentecosystem, and the trends that are definingthe future for both rights holders and brands.
- A collaborative and emotionally intelligent team player who builds trusted relationshipsandbrings positive energy.
- Comfortable working with varied inputs, from research and performance data to cultural signals and client context, then shaping them into a clear strategic direction.
- Confident,credibleand persuasive with senior stakeholders, with the communication skills to simplify complexity and bring people with you.

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities,backgroundsand cultures.

Together we make our mark. Together we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world.

If you want to belong to a one global network where opportunities are limitless – we look forward towelcomingyou.

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📌 Strategy Director (Melbourne)
🏢 dentsu
📍 Melbourne