National Sales Manager | Retail & Hardware Channel
Brisbane based | Fully maintained vehicle + incentive

About the business
Our client is a well established Brisbane based industrial equipment business, selling through both industrial and retail channels. Their products go to market through major national retailers, independent tool and hardware stores and buying groups across metro and regional Australia.

Under new ownership, the business is investing in a fresh, growth focused approach. That means more structure, more rigour, a strengthened management team and a significantly expanded product range coming to market this year. It is a great business at an exciting point in its life.

The opportunity
We are partnering with them to appoint a National Sales Manager to take full ownership of their retail channel. This is a leadership role with real scope. You will own the channel's performance, lead the team behind it, and have a direct say in how the business goes to market.

There is genuine career development on offer here for the right person. The business is growing and the successful candidate will have the opportunity to take on more over time.

What you will be doing

- Owning the performance and growth of the national retail channel
- Leading, inspiring and holding accountable a national territory sales team
- Building and deepening relationships with category managers and buyers at major national retailers to secure broader ranging
- Developing and executing a proper national retail sales plan
- Driving retail channel marketing, including co-op campaigns with retailers, in store and catalogue promotions and new product launch activity
- Managing buying group relationships and representing the business at trade shows




- Retaining two small territories while you settle in, then transitioning to a pure leadership focus
- Contributing to the wider business as part of the senior management group
- Oversee Marketing (graphic designer, working with the engineer that does drawings, be the point of contact for the external marketing agency).

What you will bring

- Experience selling through a retail or hardware channel, ideally with tools, power equipment or a related industrial product
- A solid understanding of how national retailers and buying groups range, catalogue and buy, including seasonal ranging cycles
- Existing relationships and credibility with category managers at major national retailers so you can hit the ground running
- Proven people leadership. You can drive and motivate a territory sales team and hold them accountable without disrupting what is already working
- Commercial acumen across pricing, product mix and channel performance
- Ambition. This suits someone hitting the ceiling in a state or key account role who is ready for the step up to national

Culture fit matters here. The business wants a consultative, team oriented operator who is direct enough to own the results.

What is on offer

- $140,000 to $160,000 base plus super, depending on experience
- Fully maintained company vehicle
- Bonus and incentive structure
- A newly created leadership platform under ownership that is genuinely investing in growth
- Real career development opportunity as the business grows

How to apply
Apply through this ad or contact Waypoint for a confidential conversation on [email protected]

Due to the confidential nature of this appointment, the company name will not be disclosed at the initial stage. Full details will be shared with shortlisted candidates.

Clarity. Momentum. Direction.

📌 National Sales Manager - Retail (Brisbane)
🏢 Waypoint Consulting
📍 Brisbane