Role Description This part-time remote role combines responsibilities as an Email Marketing Specialist and SEO Specialist. Day-to-day tasks include planning, building, and scheduling email campaigns to promote CEDT’s courses, events, and publications, as well as maintaining subscriber lists and monitoring deliverability. The role also involves tracking campaign performance, optimizing subject lines and content for engagement, and implementing automated workflows and segmentation strategies for lead nurturing.

As SEO Specialist, the position requires conducting keyword research, optimizing website and landing page content, improving metadata and internal linking, and collaborating on content strategies to increase organic visibility. The specialist will regularly use analytics tools to report on traffic, conversions, and subscriber growth, and propose data-driven improvements aligned with CEDT’s educational mission.

Qualifications

- Proficiency in Email Marketing Software and Marketing Automation tools to design, send, and optimize campaigns and workflows.




- Ability to use Marketing Analytics to interpret performance data, track KPIs, and make evidence-based recommendations.
- Experience with Lead Generation strategies to attract, segment, and nurture subscribers and prospective participants.
- Strong Communication skills, including transparent written communication and the ability to adapt messaging to different audiences.
- Knowledge of SEO best practices, including keyword research, on-page optimization, and basic technical SEO concepts.
- Familiarity with web analytics platforms (e.g., Google Analytics or equivalent) to assess traffic sources and conversion paths.
- Attention to detail, strong organizational skills, and the ability to manage multiple campaigns in a remote, part-time setting.
- Previous experience in education, legal fields, or professional training organizations is beneficial.
- Relevant studies or training in Marketing, Communications, Digital Media, or a related field are an advantage.

📌 Email Marketing Specialist / SEO Specialist (Australia)
🏢 Centro de Estudios en Derecho del Trabajo - CEDT
📍 Australia