Our client, an established, but challenger brand in the D2C space is looking for a creative and commercially focused Brand Content Creator to plan, produce and optimise content and advertising across TikTok, Instagram, their websites and other digital channels.
The role combines hands-on content production with campaign coordination, audience research and performance analysis to build brand awareness, grow engaged audiences and support online sales.
You will manage content from concept to publication, including planning, scripting, filming, editing, scheduling and reporting.
Working with the marketing team and relevant stakeholders, you will translate brand and sales priorities into social-first creative that is appropriate for organic channels, paid campaigns, product launches and e-commerce.
Key responsibilities
Plan, develop and coordinate advertising campaigns, content calendars and promotional programs that support agreed brand, e-commerce, business-growth and sales objectives.
Recommend campaign and channel strategies to internal stakeholders, using TikTok, Instagram, paid social and web content to reach target audiences, strengthen consumer awareness and communicate product benefits.
Manage campaign production from brief to delivery, coordinating copywriting, artwork, scripts, filming, photography, editing and media placement within approved timeframes and budgets.
Research audience behaviour, platform trends, market characteristics and potential demand for current and existing products, undertaking or commissioning market and competitor research to identify opportunities for launches, partnerships, retail activity and new content formats.
Provide marketing input on product positioning, product mix, pricing, advertising, sales promotions, e-commerce activity and distribution channels.
Create and publish brand-appropriate text, photographs and short-form videos for TikTok, Instagram, websites, email campaigns and product pages, capturing material in office, warehouse, retail,



partner and event settings and maintaining a reusable asset library.
Schedule content releases and maintain timely updates across social media and web channels, adapting creative for organic, paid and e-commerce use.
Use campaign data and appropriate analytical or statistical methods to assess audience response, conversion, advertising efficiency and the likely profitability impact of promotional or pricing approaches.
Monitor campaign and content performance, identify high-performing creative, and provide regular reports, insights and practical recommendations to the marketing team.
Analyse results from TikTok, Instagram, Meta advertising, website analytics and other digital platforms to refine targeting and creative execution, and recommend content updates that improve search-engine performance, website traffic and conversion.
Experience
Relevant experience creating content or delivering digital marketing for a consumer, food, wellness, lifestyle or beauty brand is highly regarded.
Demonstrated ability to take content from concept through scripting, filming, editing, publication and performance review.
Some camera facing experience, or comfortable do so, would be well received.
Strong working knowledge of TikTok, Instagram Reels, paid social advertising, e-commerce content and contemporary platform trends.
High-level video production and editing capability using CapCut, Adobe Premiere Pro or comparable software.
Ability to interpret campaign and platform data and translate findings into practical content and marketing improvements.
What we are looking for
A confident, proactive and organised creator who can independently generate and execute ideas in a fast-paced environment.
A strong brand storyteller who understands the difference between personal social content and creative designed to build a business and generate sales.
Someone comfortable filming products, people and real-world activities, and appearing on camera when appropriate.
A commercially minded team member who balances creativity with deadlines, brand consistency and measurable outcomes.
This is a hybrid role, based in Melbourne.
#J-*****-Ljbffr

📌 Creative Content Creator (Melbourne)
🏢 Agrifutures
📍 Melbourne