15 Aug
|
Omnicom Group
|
Melbourne
15 Aug
Omnicom Group
Melbourne
ABOUT THE ROLEAs the Media Implementation Account Manager, you are responsible for the day to day execution,management and optimization of campaigns.
Specifically, this will include fully understanding briefs,building responses and channel strategies that are rational and relevant with the support of the MediaImplementation Group Director and Account DirectorYou will be overseeing the setup of campaigns and trading in all platforms, facilitate data and trendanalysis to improve overall performance to ensure the delivery against campaign strategy and accountKPIs.You will do this to ensure your clients always receive a high-quality product experience, productive delivery,and look to improve automation of processes.Managing a team of Executives and Assistants, you will refine your skills in both nurturing and challenginga high performing team.
KEY RESPONSIBILITIES1.
Lead the TeamDevelop the skills and manage the on-the-job training of Senior Investment Execs and Assistants inyour team.
Provide regular 360 feedback and address performance shortfalls in a timely &constructive; manner.
Attend all Exec and Assistant Growth Plan check ins and provide guidanceand support to achieve their career goals
2. Client RelationshipsDemonstrate acute understanding of client business objectives and become a trusted advisorcapable of independent communication.
Maintain regular dialogue on buying performance &market; opportunities with client.
With support from Account/Group Director, present relevantdocumentation to client where required, with full evaluation of results/conditions and inclusive ofinsights/POV
3. Strategic ThinkingBuild value adding relationships with media partners, internal stakeholders, auditors, and relevantclients.
Proactively seek out strategic Investment opportunities that align with your client'sstrategic direction.
Ensure context and insights are added into client delivery reports.
Build/useexpert media knowledge and partner relationships to uncover innovative insights & provide pointsof view/updates to the wider team.
Effectively deliver campaign performance, process, andoperational delivery of your client Investment team.
Work closely with Account Director and GroupDirector to ensure all team processes and supporting documentation deliver MediaImplementation best practice, and evolve where necessary.
4. Workflow ManagementA skilled time and resource Manager, you will lead by example in prioritising what's most importantand coaching junior team members to ensure the delivery of high quality work across your portfolioof clients.
Identify and improve Quality Assurance in both building and monitoring campaign pacingand performance.
5. CommunicationMaintain open and effective communication with all stakeholders.
Including but not limited toManagers, Directors, Heads of Department & client leads.
Effectively deliver campaignperformance, process, and operational delivery of your client Implementation team.
Demonstrateacute understanding of client business objectives and become a trusted advisor capable ofindependent communication Maintain regular dialogue on buying performance & marketopportunities with client.
With support from ID/GID, present relevant documentation to client whererequired, with full evaluation of results/conditions and inclusive of insights/POV
RESPONSIBILITES IN DETAILStrategic and Technical Expertise• Deep understanding of competitive advantage of media owners and technology vendors alike.
• Able to lead briefing and booking to drive value and efficient media buying• Managing campaign set ups and optimisations across platforms• Providing in-depth insights, commentary and recommendations on campaign health and strategy• Monitors competitor landscape and its effect on Brand performance • Attending internal meetingswith various stakeholders, being across all day - to - day campaign elements andimplementations• Attending and actively participating on Innovation Sessions and Knowledge Share sessions• Proactively focusing on solutions across all clients and tasks• Optimizing campaign performance based on objectives agreed during planning stages• Bid management and budget management across all channels, to ensure we are driving costefficiencies and ROI for all clients.
• Test & Learn new opportunities and betas across clients while recommending meaningful insightsat the back of the learning.
• Help coordinate delivery of assets between inter agency departments
Daily, weekly, monthly, quarterly reporting with in-depth commentary, recommendations andinsights.
Creating an optimization action plan at the back of the insights• Help Train Junior members/new starters/interns• Continue to develop technical platform knowledge,
by self-learning and attending relevant trainingsessions• Billing (enter loadings into SMD + reconciling and approve Proformas)
Stakeholder Management• Working with line manager and client teams within the agency• Clearly communicating campaign set up progress & status and performance progress withrelevant stakeholders.
•• Assisting with direct client coms when needed •• Escalate work-flow and task to assistant and where relevant
Product and Quality Assurance• Developing and implementing processes for your team• Checking work and set ups• Assisting in creating campaign bookings •• Providing feedback and updates on campaigns to internal stakeholders and client teams •• Media Buying approvals/IO creations and management for all campaigns across all channels (offlineand Online
Finance• Billing management across the patch and group• General Ad hoc tasks• Campaign QA execution• Finance Troubleshooting• Campaign and Creative troubleshooting with the account manager
Self-Learning & personal growth• Motivated to increase your SEM, Social and programmatic knowledge• Working to achieve accreditation across disciplines and platforms• Developing sound communication and business skills• Taking advantage of internal and external training sessions
Responsibilities in more detail• Adhere to the unified product approach, methodology, marketing collateral and training.
• Shadow senior team members in agency/ client meetings to learn/ practice account management• Contribute to knowledge share sessions, assist with data collection / administrative work requiredfor pitches, proposals, and case studies• Develop your technical knowledge through self-learning, on-the-job shadowing, & making the mostof company training opportunities• Get up to speed on industry research, competitive landscape information, and trade intelligence• Build strong relationships with your immediate team, internal stakeholders and the wider Group,including OMG media agencies• All outputs are of the highest quality.
• Deliverables are completed in a timely manner and deadlines kept• Excellent communication skills - being able to both interpret and convey information in a clear,concise way.
All stakeholders are provided with the information they need to move forward in atimely manner.
Communication is equally effective over all platforms and situations e.g. location,culture, written, and verbal• You are aware of your own strengths & developmental areas; learning to manage weakness andutilise strengths.
You understand how your own behaviors, attitudes, beliefs and actions impactothers.
📌 Media Implementation Account Manager (Melbourne)
🏢 Omnicom Group
📍 Melbourne