Get in the mix with Sara Lee
Sara Lee is one of Australia's best-loved dessert and bakery brands.
Under new Australian ownership, we are entering an exciting period of growth, building on more than 50 years of making delicious desserts and baked goods.
We are looking for an experienced
State Business Development Manager – Foodservice
to take responsibility for our WA and SA markets.
This is a genuine
business development and growth role
for someone who knows the foodservice industry, has established relationships across the WA trade and enjoys getting out in the market, developing customers and winning new business.
About the Role
Reporting to the
National Business Manager – Out of Home
, you will be responsible for growing Sara Lee's foodservice business across WA and SA.
You will manage and grow existing distributor and customer relationships while actively identifying and securing new business across hospitality, QSR, catering, cafés, hotels, institutions and other foodservice channels.
A key part of the role will be working closely with our distributor partners and their sales teams to increase Sara Lee's representation, distribution and product penetration across the market.
You will develop and execute territory plans, build strong customer relationships, identify opportunities, negotiate new business and ensure opportunities are converted into sustainable sales.
This is a hands-on role requiring regular customer visits and travel throughout WA and SA.
Key Responsibilities
Drive sales growth across WA and SA.
Manage and grow key customer and distributor relationships.




Identify and secure new business opportunities across the Foodservice channel.
Build robust relationships with distributor sales teams to grow Sara Lee's range and distribution.
Develop territory plans and identify opportunities to increase ranging and market share.
Execute promotions, NPD launches, customer presentations and trade activities.
Manage pricing, forecasting, CRM and customer claims within agreed guidelines.
Provide market insights and work closely with the National Business Manager to deliver growth.
About You
Minimum
5 years' Foodservice sales experience
in a similar BDM role.
Established relationships across the
WA Foodservice and distributor market
.
Proven track record in
new business development and account growth
.
Strong distributor management and negotiation skills.
Commercially minded with excellent communication and presentation skills.
Self-motivated and comfortable managing a large territory.
Strong CRM and Microsoft Office skills.
Genuine passion for the Foodservice industry.
What's In It For You?
Along with a competitive salary, your remuneration package will include:
Car allowance
Annual incentive payment
Company-supported travel and accommodation arrangements for customer and market visits across WA and SA
The opportunity to represent one of Australia's best-loved dessert and bakery brands
An exciting opportunity to play a key role in growing Sara Lee's Foodservice business
And, of course, access to plenty of Sara Lee desserts, pastries, pies and ice cream!
If you're an established Foodservice sales professional with strong WA market relationships and a passion for winning new business,
we'd love to hear from you.

📌 State Business Development Manager – Foodservice | Wa & Sa (Perth)
🏢 Sara Lee Holdings
📍 Perth