About Us

Harrier National is a leading provider of customer retention and engagement solutions to automotive dealerships across Australia.

Through a combination of CRM technology, marketing automation, customer communications, and ongoing retention initiatives, we help dealerships strengthen customer relationships, increase loyalty, and improve long-term revenue opportunities.

As our business continues to grow, we are seeking an organized and detail-oriented CRM & Salesforce Marketing Cloud Coordinator to join our team.

About the Role

This role plays an important part in the onboarding and implementation of customers within Salesforce Sales Cloud and Salesforce Marketing Cloud.

Working closely with internal stakeholders, you will be responsible for configuring customer accounts, retention products, branding, digital assets, marketing communications, customer journeys, and CRM data structures.

The role combines marketing automation, customer onboarding, digital asset management, campaign support, and process improvement, making it ideal for someone who enjoys both technical and creative work.

Key Responsibilities

Customer Setup & Platform Administration

- Participate in the onboarding and implementation of new customers across Salesforce Sales Cloud and Salesforce Marketing Cloud.

- Set up customer branding, email templates, digital assets, Data Extensions, Contact Builder structures, and campaign settings.

- Assist with the deployment of customer retention initiatives, including customer communication journeys, service plans, roadside assistance programs, and other engagement solutions.

- Upload, organize, and maintain customer assets and related marketing content.

- Monitor and maintain customer journeys, ensuring communications are operating correctly and delivering the intended customer experience.

- Perform testing and quality assurance of customer communications, journeys, and automated campaigns prior to deployment.

- Collaborate with internal teams to ensure customer onboarding requirements are completed accurately and efficiently.

Salesforce Marketing Cloud

- Create, maintain, and test campaigns within Salesforce Marketing Cloud Email Studio.

- Create and maintain recipient Data Extensions and Contact Builder data structures.

- Develop and update marketing communications using AMPscript and HTML where required.





- Execute ad hoc campaigns and provide campaign tracking and reporting.

- Support the deployment and ongoing management of automated customer journeys.

- Investigate and troubleshoot campaign, data, or customer communication issues.

Digital Assets & Content

- Create, edit, and maintain digital assets used within customer communications and onboarding activities.

- Apply customer branding and ensure all content aligns with brand guidelines.

- Edit logos, images, and marketing collateral where required.

- Prepare digital content for email, web, and PDF distribution.

- Manage and organize assets within digital asset management systems.

Process Improvement & Automation

- Identify opportunities to improve onboarding, customer communications, and operational processes through automation and AI-assisted technologies.

- Support the ongoing optimisation of automated workflows, customer journeys, and business processes across CRM and marketing platforms.

- Assist in the adoption, testing, and implementation of emerging technologies that improve efficiency, accuracy, and customer experience.

Skills & Experience

Essential

- Experience working with Salesforce Sales Cloud and Salesforce Marketing Cloud.

- Experience creating and maintaining email campaigns within Salesforce Marketing Cloud Email Studio.

- Working knowledge of Data Extensions, Contact Builder, and Customer Journeys.

- Experience using HTML and AMPscript within Salesforce Marketing Cloud.

- Strong attention to detail and commitment to data accuracy.

- Excellent organisational and time management skills.

- Strong problem-solving and communication skills.

- Ability to effectively manage multiple tasks and priorities.

- Proficient in Microsoft Excel, Word, and PowerPoint.

- Demonstrated ability to learn new systems and adopt technology to improve efficiency and customer outcomes.

Desirable

- Experience using automation platforms, workflow tools,



or business process automation technologies.

- Experience using AI-assisted tools such as Microsoft Copilot, ChatGPT, Salesforce Einstein, Power Automate, or similar solutions.

- Understanding of how automation and AI can be applied to customer onboarding, CRM administration, marketing automation, and operational processes.

- Exposure to Adobe Creative Suite, particularly Photoshop, Illustrator, Acrobat DC and InDesign.

- Experience creating or editing marketing assets and customer communications.

- Understanding of digital asset management platforms such as WoodWing Assets.

- Experience working within CRM administration, customer onboarding, or marketing automation environments.

- Experience working with automotive dealerships, franchise networks, or multi-location businesses.

About You

You are highly organised, detail-oriented, and take pride in delivering accurate, high-quality work. You enjoy working with technology and understand the importance of getting customer setup, communications, and data right the first time.

You are comfortable working across multiple systems, enjoy solving problems, and have a strong focus on customer outcomes. You are proactive, adaptable, and willing to learn new technologies and processes.

You embrace innovation and actively look for opportunities to improve efficiency through automation, AI-assisted tools, and smarter ways of working. You are curious, tech-savvy, and excited by the role technology can play in delivering better business and customer outcomes.

Why Join Us?

- Work with some of Australia's leading automotive dealership groups.

- Be part of an creative business focused on customer retention and digital engagement.

- Develop your Salesforce Sales Cloud and Marketing Cloud expertise.

- Gain exposure to automation, AI technologies, and emerging digital solutions.

- Enjoy a diverse role that combines CRM administration, marketing automation, onboarding, and digital content management.

- Join a collaborative and supportive team committed to continuous improvement and innovation.

If you have experience with Salesforce Sales Cloud and Marketing Cloud and are passionate about customer onboarding, marketing technology, automation, and delivering exceptional customer experiences, we'd love to hear from you.

📌 CRM & Salesforce Marketing Cloud Specialist (Pymble)
🏢 Harrier National
📍 Pymble