Location: Bibra Lake

Job Type: Part-time, 3 days a week

Salary: $80,000 – $120,000 FTE (pro rata: approx. $48,000 – $72,000 for a 3-day week)

- Own marketing performance end-to-end — from ad spend to booked jobs

- High-impact role with clear accountability for lead volume, quality, and ROI

About the Role
Hilton Tradies is one of WA's leading residential plumbing and electrical businesses, known for quality workmanship and a strong customer-first reputation. We're part of Lighthouse Service Partners, a growing network on a mission to build Australia's leading home services platform — and we have serious growth ambitions.

We're looking for a hands-on Marketing Performance Manager to own digital and outbound marketing. This is an execution-focused role: you'll run campaigns, manage vendors, produce creative, and report on what's working — while staying closely connected to sales and customer service to keep lead volume and quality on track.

If you're comfortable moving between writing ad copy, briefing a direct mail drop, and reviewing a GA4 report without missing a beat, we want to hear from you.

What’s on offer

- Real ownership – own lead generation performance across two established businesses

- Direct impact on revenue – see your work translate into booked jobs and growth

- Autonomy to execute – test, optimise, and make decisions without layers of approval

- Strong leadership exposure – work directly with the VP Marketing and General Managers

- Growth opportunity – be part of a fast-scaling platform with long-term career upside

What you'll be doing

Digital Performance & Lead Generation

- Manage and optimise paid campaigns across Google Ads (Search, Display), Meta, and retargeting alongside our digital agency

- Own campaign structure, keyword strategy, bidding logic, and negative keyword hygiene

- Track lead volume, conversion rates, and cost-per-lead by channel; maintain a live performance dashboard

- Coordinate with the CSR team on speed-to-lead and follow-up on inbound enquiries





- Reallocate spend based on performance — act on the data, not assumptions

Outbound Marketing & Creative

- Plan and execute email and direct mail campaigns to existing and prospective customers

- Produce simple, on-brand creative — email templates, direct mail layouts, promotional materials

- Manage email lists: segmentation by customer type, job history, and geography (HubSpot experience a plus)

- Track outbound performance: open rates, response rates, and downstream booking impact

- Align outbound activity with seasonal demand and promotions

SEO & Organic Search

- Execute against a prioritised keyword list to drive top Google rankings for high-intent local searches, alongside our agency

- Manage suburb-level content quality and Google guideline compliance

- Monitor site health via Search Console; oversee on-page optimisation (H1/H2, schema, internal linking)

- Own Google Business Profile and drive local map pack visibility

Analytics & Reporting

- Own GA4 setup and attribution integrity across all active campaigns with agency

- Pull and run reports that drive marketing decisions, lead tracking, and ROI measurement

- Maintain the ServiceTitan marketing dashboard — spend, leads, and conversion by channel

- Deliver regular performance summaries to leadership: what's working, what's not, what's next

Agency, Vendor & Sales Collaboration

- Manage day-to-day relationships with SEO and paid media agencies; hold them accountable to the data

- Work with sales and CSR teams to reduce lead leakage and improve customer experience

- Align the marketing calendar with seasonal demand and operational capacity

Lighthouse Network





- Work directly alongside the VP of Marketing at Lighthouse Service Partners level — strategic oversight and mentorship beyond a typical in-house role

- Collaborate with marketing leads across Lighthouse's portfolio of trade service businesses, sharing playbooks and benchmarks

What we're looking for

- Demonstrated experience managing Google Ads, Meta, and retargeting campaigns with measurable results

- Experience planning and executing email and direct mail campaigns, including list management (Mailchimp, HubSpot or similar)

- Comfortable producing simple creative assets in tools like Canva, and briefing designers when needed

- Working knowledge of GA4 — event tracking, attribution, reporting

- Familiarity with local SEO for multi-suburb service businesses

- Experience managing or working alongside external agencies, with the confidence to review and challenge their output

- CRM-based marketing reporting experience (ServiceTitan or similar a plus)

- Background in home services, trades, or high-intent local service businesses is an advantage, but not essential

You'll thrive here if you're

- Cooperative but self-sufficient — you manage competing priorities across the business and are comfortable being the only dedicated marketer in the room

- Analytical — you reach for the data before forming a view, and notice what others miss

- Accountable — you own results, not just activity, and surface problems early with a plan attached

- Organised — you run campaigns and vendor relationships with structure

- Commercially minded — you understand how marketing spend connects to booked jobs and revenue

- Creatively capable — you can produce tidy, on-brand work without needing a designer for every asset

How to apply

Send your CV and a brief note on a campaign you've run — what you did, what you measured, and what you'd do differently — via the Apply button below.

Hilton Tradies is an equal opportunity employer. We welcome applications from candidates of all backgrounds.

📌 Marketing Performance Manager (Bibra Lake)
🏢 Hilton Plumbing
📍 Bibra Lake