The Opportunity

This is your chance to join one of the world’s fastest-growing lifestyle brands at one of the most exciting stages of its journey. Since launching in Brazil in 2016, OAKBERRY has grown to almost 1,000 stores across more than 40 countries - and we’re only just getting started.

Australia is OAKBERRY’s largest market outside of Brazil, with new stores opening across the country and big ambitions for what’s next. You’ll have the opportunity to help shape the social presence of a brand that’s making waves globally while creating work that millions of people can see.

This isn’t about managing a social account. It’s about helping build a brand people love. Every piece of content you create has the opportunity to influence how hundreds of thousands of Australians discover, experience and fall in love with OAKBERRY.

The Role

As the Socials & Content Manager you'll play a key role in developing and executing OAKBERRY Australia's social media strategy.

Working closely with the Marketing team, you'll turn campaigns, product launches, promotions and everyday brand moments into content that feels authentic, entertaining and made for social - not advertising.

This is a hands-on creative role. You'll spend as much time capturing and creating content as you do planning it. One day you might be filming a new menu launch, the next you're interviewing customers in-store, collaborating with creators, jumping on a trending TikTok format or editing content on the go.

You'll contribute ideas that help shape what we do, but your biggest impact will come from your creativity, your execution and your ability to consistently produce content people genuinely want to engage with.

This role is available on a full-time or part-time basis - we're open to the right person's availability.

Our Content Philosophy

We believe the best social media doesn't feel like marketing. It entertains. It starts conversations. It reflects culture. It makes people smile, laugh, crave an OAKBERRY or share it with a friend. That's the standard we're aiming for every day.

What You'll Do

Create Content That People Actually Want to Watch

- Develop and execute OAKBERRY Australia’s social media strategy

- Generate fresh content ideas every day.

- Plan, shoot and edit engaging short-form video for TikTok, Instagram Reels and Stories.

- Create a high volume of content while maintaining strong creative quality.

- Adapt content to suit each platform and audience.

- Stay across trends, memes, sounds and platform updates, identifying opportunities for OAKBERRY to join the conversation.

- Post content daily across OAKBERRY social platforms

Bring the Brand to Life

- Execute social content that supports marketing campaigns, product launches and brand partnerships.

- Capture authentic moments that showcase the personality and energy of OAKBERRY.

- Confidently appear in content when appropriate, helping bring the brand to life in a natural and engaging way.

- Be an ambassador for the OAKBERRY brand in everything you create.

Get Out Into the Business

The best content doesn't happen sitting behind a desk.





You'll regularly visit OAKBERRY stores across Sydney to capture content, work alongside franchise partners and uncover stories that deserve to be shared.

As the business grows, you'll also have opportunities to travel interstate for new store launches, events and brand activations.

No two weeks will look the same - and that's exactly how we like it.

Build Community

- Manage OAKBERRY's social channels across Instagram, TikTok and other platforms.

- Respond to comments and messages in our brand tone of voice, not only on OAKBERRY’s channels but also on other brands’ channels where relevant.

- Encourage conversation and build genuine relationships with our community.

- Identify opportunities to amplify customer content and user-generated content.

Work With Creators

- Identifying and managing creator and influencer partnerships to get them talking about OAKBERRY to their audience.

- Help coordinate content collaborations and campaigns.

- Capture behind-the-scenes content and maximise campaign opportunities across social.

Learn, Measure & Improve

- Monitor content performance and identify what's resonating with audiences.

- Share insights and recommendations to improve future content.

- Continuously experiment, test new ideas and learn from the results.

Who You Are

We're looking for someone who's just as comfortable in front of the camera as they are behind it.

You'll regularly appear in OAKBERRY’s social content - hosting videos, interviewing customers, trying new products, jumping on trends and bringing the OAKBERRY personality to life. You'll become a familiar face of the brand and help build an authentic connection with our community.

You don't need to be an actor or presenter, but you do need to be confident on camera, naturally engaging and able to communicate with warmth, humour and credibility.

If you already create content for your own social channels, that's a huge advantage. Whether you're an aspiring creator or an established micro-influencer, you'll understand what makes people stop scrolling, watch and share.

Above all, we're looking for someone who genuinely loves creating content and isn't afraid to put themselves in front of the camera to tell OAKBERRY’s story.

You genuinely love social media - not just using it, but understanding why content works.

You're the person constantly saving ideas, spotting trends before they go mainstream and thinking, "We could do something really cool with that."

You're creative, curious and proactive. You move fast, jumping on trends within hours, not days.

You enjoy turning ideas into content and you're happiest when you're making, filming, editing and publishing rather than sitting in long meetings.

Most importantly,



you're someone who takes ownership.

What You'll Bring

Essential

- 2–5 years' experience in social media, content creation or digital marketing (experience could be with your personal brand or a consumer brand).

- Confidence working both behind and in front of the camera when required.

- Live and breathe TikTok and Instagram like oxygen

- Experience creating and growing your own social channels.

- Experience in planning, filming and editing engaging short-form content.

- Solid copywriting and storytelling skills.

- Confidence using editing tools such as CapCut, Adobe Premiere Pro or similar.

- Excellent organisational skills and the ability to manage multiple projects simultaneously.

- Willing and able to regularly travel across Sydney to create content, with occasional interstate travel.

- A proactive and positive attitude combined with "how can I make this happen?" mindset.

Bonus Points

- You already know and love OAKBERRY.

- Experience working with food, beverage, retail or lifestyle brands.

- Photography or videography skills beyond iPhone

What Success Looks Like

Success in this role comes from consistently creating content that people want to watch and engage with.

You'll be someone who can generate ideas quickly, move fast, create efficiently and maintain a high creative standard across everything you produce.

You'll be measured on your ability to:

- Deliver a consistent, high volume of engaging content across our social channels, sometimes posting multiple times a day.

- Bring fresh creative ideas to the business every week.

- Grow OAKBERRY’s reach, engagement and community.

- Support successful product launches, campaigns and store openings through social content.

- Build genuine excitement around the OAKBERRY brand.

- Help make OAKBERRY one of Australia's most desirable lifestyle brands.

Personal Brand Building

Unlike many brands, we don’t expect you to leave your creativity at the door.

If you’re passionate about building your own personal brand, we’ll encourage it. We want to hire creators, and we know that the more you grow as a creator, the more OAKBERRY advantages too.

We’re looking for someone who’s hungry to create, learn and build a name for themselves - while helping us build one of Australia’s most exciting lifestyle brands.

Why OAKBERRY? Our final pitch!

We're looking for someone at a stage in their career where this feels like the opportunity they've been waiting for.

A place where you can create, experiment, move quickly and make work you're genuinely proud of.

Someone who cares deeply about the brand, gets excited by creating content, embraces feedback, moves quickly and is always thinking about the next great idea.

This probably isn't the final destination in your career - and that's okay, but we want it to feel like your ‘dream job’, for now.

If you're looking for a role where you can make a real impact, push your creativity every day and help shape one of Australia's fastest-growing lifestyle brands, we'd love to hear from you.

📌 Socials & Content Manager - OAKBERRY Australia (Sydney)
🏢 Oakberry
📍 Sydney