National Account Manager – Coles

FMCG – Fresh Food

Are you a commercially astute FMCG leader ready to shape the national strategy for one of Australia’s most important retail partnerships?

PMFresh is seeking an exceptional National Account Manager – Coles to lead, influence and grow our partnership with Coles Group at a national level.

This is a high-impact, senior commercial role with full P&L; ownership and responsibility for delivering sustainable growth across Fresh Convenience, Salads, Ready-to-Eat and Snacking.

About the Role

The National Account Manager – Coles is the senior commercial lead responsible for shaping and driving PMFresh’s end-to-end strategy, performance and partnership with Coles nationally.

You will:

- Own and manage the total Coles P&L;
- Lead Joint Business Planning (JBP)
- Drive category growth and innovation
- Guide cross-functional execution across the business

This role plays a pivotal part in the long-term strategic direction of PMFresh’s Coles business.

Key Responsibilities

- Serve as the senior voice of the customer internally, influencing strategy and business planning.
- Set and execute the multi-year commercial strategy aligned to PMFresh’s corporate plan.
- Lead annual Joint Business Planning (JBP), defining growth pathways and shared priorities.
- Act as primary relationship owner across Buying, Category, Quality, Supply Chain and Executive stakeholders.
- Influence capex, NPD resourcing and operational investment decisions based on long-term commercial impact.
- Own the total Coles P&L; including sales, gross margin, trade spend and profitability.
- Lead commercial negotiations covering trading terms, pricing, promotional strategy and long-range commitments.
- Identify margin expansion opportunities across mix, cost optimisation, innovation and supply chain.
- Drive robust forecasting, scenario planning and performance reporting to Executive leadership.

Customer & Category Leadership

- Shape category strategy across salad kits, bowls,



fruit, snacking and ready-to-eat.
- Provide insight-led recommendations to strengthen PMFresh’s thought-leadership position.
- Leverage data, shopper insights and market trends to unlock growth.
- Champion the Coles innovation pipeline from concept to launch.
- Lead cross-functional collaboration (PD, Technical, Procurement, Supply Chain, Operations).
- Ensure innovation is commercially viable and operationally executable.

Reporting, Insights & Digital Enablement

- Deliver accurate sales, margin and forecast reporting.
- Monitor competitor activity and consumer shifts.
- Ensure strong commercial governance and compliance.

What Success Looks Like

- Achievement of revenue, margin and profitability targets
- Delivery of joint business plans and category objectives
- Optimised trade spend ROI and forecasting accuracy
- Strengthened executive-level customer partnership

About You

- You are a commercially sharp, relationship-driven leader who thrives in high-stakes retail environments.
- 3+ years in FMCG/retail commercial leadership
- Significant experience managing major supermarket customers (Coles experience highly regarded)
- Proven ownership of a complex national P&L;
- Strong commercial negotiation and strategic planning capability
- Advanced category analysis and growth strategy design skills
- Exceptional stakeholder engagement and influencing skills
- A genuine passion for food and fresh innovation
- Experience in fresh or chilled food manufacturing
- Knowledge of Coles systems (Supplier Portal, Supplier Central)
- Exposure to private label manufacturing and NPD processes

Why Join PMFresh?

- Senior strategic leadership role with national impact
- Full commercial ownership and executive visibility
- Chance to shape innovation across Australia’s leading fresh categories
- A business passionate about quality, freshness and continuous improvement

If you’re ready to lead one of PMFresh’s most critical partnerships and drive meaningful commercial growth, we would love to hear from you.

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📌 National Account Manager (Melbourne)
🏢 seek.com.au
📍 Melbourne