Social Media & Content Manager | Location: Kingsgrove, Sydney NSW | Full-time

About the Brand

This is a growing global fashion brand known for elevated styling, trend-led collections, and a community-driven approach. With teams in Sydney and the US, the business works closely with its Founder to shape creative direction and deliver impactful campaigns across multiple markets.

About the Role

They are seeking a creative and strategic Social Media & Content Manager to lead and elevate their digital presence. The role is ideal for someone who lives and breathes fashion, can turn styling into storytelling, and knows how to produce content that captures attention and drives sales.

Reporting to the Founder, this is a hands-on, on-camera role where the individual will own social media channels end-to-end, from strategy and planning through filming, editing, publishing, and community engagement. They will collaborate with internal teams in the US and external brand partners to deliver high-quality, styling-led content that reflects the brand’s aesthetic and resonates with a global audience.

Key Responsibilities

- Execute a social media and content strategy focused on brand growth, engagement, and conversion
- Manage social platforms including Instagram, TikTok, Facebook, and Pinterest
- Create high-quality photo, video, and written content, including filming, editing, and publishing
- Plan content calendars for product launches, seasonal drops, campaigns, and promotions
- Confidently appear on camera for styling series, trend-led content, product storytelling, and behind-the-scenes footage
- Produce styling-based content such as try-ons, outfit formulas, trend edits, and product features
- Source, brief,



and manage creators and UGC to support content output and campaigns
- Build and nurture the online community through comments, DMs, and interactive content
- Monitor performance, analyse insights, and optimise content based on data and platform trends
- Collaborate across international teams to ensure aligned messaging and execution

What They’re Looking For

- Proven experience in social media and content creation, ideally within fashion, retail, or lifestyle
- Strong understanding of Instagram, TikTok, Pinterest, and Facebook
- Comfortable and confident being on camera regularly
- Robust video-first skill set including hooks, trends, storytelling, filming, and editing
- Strong aesthetic eye with the ability to create elevated, on‑brand content
- Experience using tools such as CapCut, Canva, Adobe Suite, or similar
- Highly organised, self‑directed, and able to manage multiple projects
- Ability to work collaboratively across international teams
- Genuine passion for fashion, styling, and content that drives engagement and sales

Bonus Points

- Experience creating styling-focused content such as try‑ons and outfit edits
- Proven track record of growing a fashion brand’s social presence or driving conversions through content
- Basic understanding of paid social creative or Meta Ads

Why Join

- Work closely with the Founder and help shape the creative direction of the brand
- Be part of a fast-growing, global fashion business
- Hands‑on role based at the Kingsgrove location with regular shoots and content creation
- Opportunity to travel to the US for campaigns and collection shoots
- Make a visible and meaningful impact quickly

Note

This is a full‑time position. Applicants must have Australian citizenship or permanent residency.

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