- Support the end-to-end setup and execution of paid media campaigns, primarily on Meta, with exposure to Google Search, TikTok, and other paid channels
- Assist in managing and optimising paid media activity across business-as-usual campaigns and product launches
- Support planning, execution, and documentation of A/B, creative, and audience tests
- Work with the Performance Content team to develop a test–measure–learn feedback loop
- Assist with performance reporting and share insights and learnings with the wider team
- Stay current with paid media industry best practices, platform updates, and new features
- Collaborate with senior members of the Performance Marketing team to drive effective growth
Requirements
- Previous experience in a paid media or Performance Marketing role
- Hands-on experience managing and optimising campaigns in Meta Ads Manager
- Experience with Google Search Ads
- Exposure to TikTok Ads Manager is a plus
- Understanding of ecommerce performance metrics including ROAS, CPA, CTR, CPM, and AOV
- Experience supporting or managing paid media campaigns
- Strong attention to detail and ability to prioritise effectively
- Clear communication skills and a collaborative, team-first mindset
- Data-driven and analytical approach,
with curiosity for testing, experimentation, and optimisation
- Ability to adapt quickly to change
- Understanding of creative’s role in campaign performance and eagerness to learn paid social creative best practices
Core Competencies
Demonstrates expertise in managing and optimizing paid media campaigns across platforms such as Meta and Google Search, with a strong focus on data-driven performance metrics and creative best practices. Collaborates effectively within a team to drive growth and implement testing strategies.
Highest-signal resume keywords
- Meta Ads Manager
- Google Search Ads
- Paid Media Campaign Management
- Ecommerce Performance Metrics
- Data-Driven Analysis