Make an impact with NTT DATA. The ABM and Pursuit Marketing role is responsible for developing and executing strategic marketing initiatives focused on Account-Based Marketing (ABM) and large pursuit marketing. This role involves creating highly personalised and targeted marketing campaigns to engage high-value accounts and support the sales team in accelerating and closing large deals.

Key Responsibilities

- Develop and implement ABM strategies: design and execute comprehensive ABM strategies to target high‑value accounts, leveraging personalized content and campaigns to drive engagement, generate pipeline and build long‑term relationships.
- Collaborate with the sales community to create and execute pursuit marketing campaigns for specific high‑value deals, ensuring alignment with sales objectives and timelines.
- Conduct in‑depth research and analysis to gather insights on target accounts, including their business needs, challenges and decision‑making processes.
- Develop tailored marketing materials, including case studies, whitepapers, presentations and digital content, to support ABM and pursuit marketing efforts.
- Work closely with the sales and portfolio teams to ensure marketing efforts align with business objectives and sales strategy, providing support throughout the sales cycle to maximise deal success.
- Track and analyse the performance of ABM and pursuit marketing campaigns,



using data‑driven insights to optimise strategies and achieve desired outcomes.
- Collaborate with cross‑functional teams, including GTM and portfolio teams, demand generation and customer success, to ensure a cohesive approach to account engagement.

Academic Qualifications and Certifications

Degree in Communications, Marketing or Business. 5+ years of experience in B2B marketing with a focus on ABM and pursuit marketing. Excellent communication and interpersonal skills, with the ability to collaborate effectively with sales and cross‑functional teams. Strong analytical skills and the ability to leverage data to drive marketing decisions. Proficiency in marketing automation tools and CRM systems.

Required Experience

Experience in the technology or software industry. Knowledge of account intelligence tools and platforms. Certification in ABM or related marketing disciplines.

Workplace type

Hybrid Working.

Equal Opportunity Employer

NTT DATA is a proud Equal Chance Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status or any other protected category.

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📌 Principal Marketing Specialist (New South Wales)
🏢 Ntt
📍 New South Wales