About The Company:

My client is a leading residential home builder with a strong presence across NSW and a clear focus on delivering an exceptional customer experience. The business is investing in its digital capability and is looking for a Digital Product Owner to take ownership of its core marketing technology, with Salesforce at the centre of its digital strategy. This is an exciting opportunity for a Salesforce marketing specialist to have genuine ownership, influence platform improvements and contribute directly to brand, demand and sales outcomes.

The Role:

Reporting to the Head of Marketing, this role is responsible for the day-to-day ownership, optimisation and ongoing development of Salesforce as the central platform for customer data, lead management and marketing automation. You will turn the requirements of the Marketing Plan into automated customer journeys, practical digital enhancements and measurable improvements. While Salesforce will be your primary focus, you'll also take ownership of day-to-day website updates through Craft CMS and coordinate the digital agency for more complex web requirements.

Key responsibilities include:

- Independently implement and optimise marketing automation initiatives through Salesforce Account Engagement, with potential future exposure to Marketing Cloud
- Build and refine automated customer journeys, lead qualification and nurture programs
- Configure Salesforce data fields, lead scoring, workflows, content rules and lead capture processes
- Maintain database integrity through data standards, validation rules and regular data quality routines
- Develop segmentation models, dashboards and reporting frameworks to support marketing performance
- Support paid digital campaigns through forms,



landing pages, campaign setup and automated workflows
- Contribute to the potential upgrade from Salesforce Account Engagement to Marketing Cloud
- Support API integration initiatives, including H&L; stock management via Framework
- Manage day-to-day Craft CMS content, landing pages, modules and navigation
- Coordinate and QA digital agency work, managing priorities, timelines, requirements and acceptance criteria
- Monitor website performance, conduct UAT, identify defects and implement lightweight optimisation opportunities
- Contribute to the ongoing digital product roadmap through data-led recommendations and platform enhancements

About You:

This role will suit a Salesforce marketing specialist who combines strong technical capability with a commercial understanding of how digital platforms can support marketing and sales outcomes. You will be confident taking ownership of platforms, building automated customer journeys and managing multiple digital priorities.

To be successful, you will have:

- High-level hands-on experience with Salesforce Account Engagement and/or Salesforce Marketing Cloud
- Demonstrated experience building automated customer journeys, email programs and data-driven workflows
- Strong understanding of lead scoring, progressive profiling and marketing automation




- Experience managing CRM data integrity, segmentation, reporting and campaign enablement
- Intermediate CMS experience, with the ability and willingness to learn Craft CMS
- Experience building forms, landing pages and tracking structures
- Robust project management skills, including coordinating agencies and managing digital backlogs
- Excellent attention to detail and a robust focus on accuracy and accountability
- A proactive, solutions-focused approach with a genuine learning mindset
- Strong communication skills and the ability to collaborate effectively with internal teams and external partners

A Bachelor of Marketing with digital experience or Bachelor of Information Technology with Salesforce experience and a strong interest in marketing is highly desirable.

Why Join:

This is a fantastic opportunity to take ownership of a critical part of a growing organisation's digital strategy. Rather than being purely a technical Salesforce role, you'll sit at the intersection of marketing, technology, CRM and customer experience, with the opportunity to influence how the business engages with customers throughout their journey. You'll have genuine ownership of Salesforce, exposure to broader digital transformation initiatives and the opportunity to work closely with senior marketing leadership and external digital specialists. If you're looking for a role where you can make a tangible impact, drive continuous improvement and take your Salesforce marketing expertise to the next level, this is an opportunity worth exploring.

You must have unrestricted working rights in Australia to apply.

Only shortlisted candidates will be contacted.

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📌 Digital Product Owner (New South Wales)
🏢 Mckinnel Associates
📍 New South Wales