Marketing Manager – Industrial AI & IoT Solutions

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting‑edge technology to source top executive and mid‑senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

Role Overview

An innovative industrial technology company is looking for a Marketing Manager to drive brand visibility, thought leadership, and lead generation across Australia and global markets.

Brand & Awareness

- Strengthen the brand presence across Mining, Metals, Food & Beverage, and Utilities sectors.
- Develop marketing campaigns around award recognitions (IMARC 2025), white papers, and innovation showcases.
- Oversee digital, event, and partner marketing initiatives to position the brand as the preferred reliability partner.

Content & Communication

- Lead creation of brochures, capability statements, white papers, and case studies.
- Collaborate with technical teams to develop product‑focused content.
- Manage corporate website and LinkedIn content calendar for consistent messaging and engagement.

Lead Generation & Campaigns





- Drive demand generation through targeted email, LinkedIn, and partner campaigns.
- Work closely with sales to build a consistent pipeline of qualified leads and track conversions.
- Develop campaigns promoting tangible customer outcomes.

Events & Partnerships

- Plan and manage participation in major industry events (e.g., IMARC, Austmine, FoodTech).
- Coordinate webinars, demo sessions, and joint campaigns with strategic partners.

Analytics & Reporting

- Define and monitor key marketing KPIs — brand reach, lead conversion, content engagement, event ROI.
- Maintain dashboards and marketing performance reports for leadership.

Qualifications & Skills

- Bachelor’s or Master’s in Marketing, Business, or related field.
- 5–10 years experience in B2B or industrial marketing (preferably technology, manufacturing, or SaaS).
- Solid understanding of digital marketing, CRM, and content strategy.
- Excellent writing, communication, and storytelling skills.
- Experience with design tools (Canva, Adobe Suite) and CRM systems (HubSpot, Zoho, or similar).
- Ability to manage multiple campaigns and cross‑functional collaboration.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Business Development; Executive Search Services and Mining.

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📌 Marketing Manager – Industrial AI & IoT Solutions (Queensland)
🏢 Uplift People Consulting
📍 Queensland