Position

Senior Campaign Manager – Nearmap, Barangaroo, NSW, AU (Full‑time, on‑site, hybrid – two office days per week)

Responsibilities

- Own the end‑to‑end strategy for your vertical, from audience insight and campaign theme to program architecture, content strategy and measurement.
- Track market trends, competitor movements, buyer priorities and emerging use cases, and use those insights to sharpen strategy and timing.
- Map and maintain a deep understanding of the buyer’s journey for the vertical and design campaigns that address each stage with intent.
- Translate market and buyer intelligence into real‑time campaign pivots and program adjustments instead of waiting for quarterly reviews.
- Partner closely with Portfolio Marketing to build campaigns on a solid foundation: validated ICP definitions, buyer personas and a differentiated messaging architecture.
- Align on the messaging hierarchy for each campaign – core narrative, persona‑segment flex, and where the point of view needs to sharpen.
- Co‑develop campaign themes where category positioning and product narrative intersect, and bring performance and field feedback back to Portfolio Marketing.
- Build campaigns as 1:Many global programmes, packaged for regional activation without bespoke builds for each market.
- Own the Digital relationship for 1:Many programmes: lead channel strategy, briefs, audience targeting, program design and optimisation.
- Define global sets – theme, messaging, programme strategy, digital briefs, content assets, KPIs – and specify what regional teams adapt.
- Ensure every campaign launches with a complete brief:



audience definition, objectives, investment plan, content strategy and measurement framework.
- Balance investment across programme families – Reputation, Demand, Engagement and Enablement – proportionate to the vertical’s growth cycle.
- Own the campaign scorecard: pipeline sourced and influenced, waterfall performance, investment versus plan, regional adoption of global programmes.
- Set a high bar for measurement, defining success before a campaign launches, not after.
- Drive continuous optimisation, using performance data and market signals together to evolve campaigns in flight.
- Lead the campaign planning process for your vertical, aligning Sales, Portfolio Marketing, Region/ABX, Events, Digital and Content around a shared plan and pipeline goals.
- Represent the campaign perspective in Sales planning conversations, sequencing marketing investment to where the revenue opportunity is largest.
- Set the standard for how global programmes are briefed, documented and handed off to Region/ABX marketers and Digital.

Qualifications

- 8–10 years in B2B demand generation, integrated campaigns or growth marketing, with a proven track record of delivering measurable pipeline.
- Strategic thinker,



operating at campaign‑architecture level, focusing on buyer journeys and programme families rather than channels and tactics.
- Data‑forward, experienced in reviewing, optimising and measuring campaign performance and translating data into actionable insights.
- Robust commercial instincts, connecting every campaign decision to a revenue outcome.
- Proven ability to lead cross‑functional work across portfolio marketing, digital, sales and field teams, influencing without authority and driving alignment through clarity.
- Proficiency with the full marketing technology stack: CRM (Salesforce), MAP (Marketo), intent platforms (6Sense) and campaign analytics.
- Exceptional written communication, producing crisp briefs, clear strategies and campaign narratives that orient a cross‑functional team.

Preferred Qualifications

- Deep familiarity with vertical markets such as insurance, AECO, construction, engineering, geospatial or adjacent industries.

Ways of Working

The role is based in our Sydney office, hybrid with two anchor days in the office each week. You will collaborate regularly with North America‑based teams and may take occasional calls outside standard hours.

Benefits

- Quarterly wellbeing day off and four additional days off annually for “YOU” Days.
- Wellbeing and technology allowance.
- Annual flu vaccinations.
- Hybrid flexibility.
- Nearmap subscription.
- Stocked kitchen with snacks.
- In‑office lunch every Tuesday and Thursday.
- Showers for cyclists or lunchtime gym‑goers.

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📌 Senior Campaign Manager at Nearmap (New South Wales)
🏢 Nearmap
📍 New South Wales