Business Analyst – Salesforce Marketing Cloud / Marketing Automation

Location: Melbourne CBD, Hybrid work environment

Assignment: 6‑Month contract (chance to extend)

Compensation: $550/day to $650/day (inc super)

Responsibilities

- Lead the build, deployment, and optimisation of marketing and collections automation workflows across Salesforce Marketing Cloud and integrated systems (e.g. Securedocs, RPA tools).
- Develop and maintain data and ETL pipelines to support targeted communications, campaign reporting, and credit operations.
- Use AI‑driven analytics to monitor campaign and collections performance, identify anomalies, and generate actionable insights.
- Collaborate with cross‑functional teams (Operations, Customer Solutions, IT, and Compliance) to align automation strategies with business goals and regulatory requirements.
- Analyse operational data to identify improvement opportunities and recommend process changes.
- Provide data‑driven reporting, forecasting, and recommendations.
- Ensure data integrity, privacy compliance, and adherence to governance frameworks.

Requirements

- Proven experience in similar roles as Business Analyst, Technical Business Analyst, or Marketing Automation Analyst specialising in Salesforce Marketing Cloud for large complex environments.
- Solid experience with Salesforce Marketing Cloud, ETL processes, and automation design.
- Experience as a data‑savvy marketing or operations professional (around 6–8 years)



in marketing automation, business transformation, or operational excellence.
- Strong analytical and problem‑solving capability; able to translate data into business recommendations.
- Experience with AI/RPA tools, process mapping, or workflow automation will be seen as advantageous.
- Excellent communicator who can bridge the gap between technical and business teams.

About the company

We are an Australian onshore services company that provides technology capability across ANZ and Asia. Our services range from day‑to‑day operational activities through project delivery to more strategic and transformational programs. At Green Light, we are committed to creating a diverse and inclusive workplace where everyone feels valued and respected. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We encourage applications from all backgrounds and communities, and we are dedicated to providing a fair and accessible recruitment process for all candidates. During the recruitment process, if you require any accommodations or modifications please reach out to [email protected] or call +61 9247 3799.

Apply Now!

For more information, contact Neil on +61 466 913 874 or email [email protected].

#J-18808-Ljbffr

📌 Business Analyst – Salesforce Marketing Cloud / Marketing Automation (Melbourne)
🏢 Green Light Worldwide
📍 Melbourne