STRONG Pilates is one of the world’s fastest-growing boutique fitness brands, combining Pilates, strength and cardio into one 45-minute high-performance workout. With 110+ studios globally and rapid expansion across multiple markets, we’re building a marketing team designed to scale.
We’re looking for a Marketing Manager who can balance execution of strategy and supporting global campaigns while driving performance across our APAC franchise network. A robust eye for creative direction is preferred.
This is a hands-on role working across brand, performance, CRM and studio support.
The Role
You’ll support the planning and delivery of global campaigns and creative strategy, with a focus on execution across APAC, while working closely with franchisees to improve local performance.
You’ll sit at the centre of brand, performance and operations, bringing structure, consistency and speed as the business grows.
Key Responsibilities
Campaign & Calendar
- Support development and rollout of global marketing campaigns
- Coordinate timelines, assets and launch requirements
- Manage campaign execution across regions
- Partner with US and UK marketing leads for global alignment
- Support studios with local area marketing
- Provide guidance on offers and campaign execution
- Ensure brand consistency across markets
- Help improve performance across the franchise network
Creative & Content
- Support campaign and brand creative development
- Brief designers and production partners
- Support UGC and paid media creative
- Maintain consistent tone and messaging
CRM & Customer Journey
- Build and manage email journeys
- Support acquisition and retention campaigns
- Optimise lifecycle workflows
Performance & Optimisation
- Identify opportunities to improve conversion
- Support reporting and insights
- Work with paid media partners
Marketing Operations
- Assist with new studio launches
- Coordinate cross-functional initiatives
About You
- 5+ years marketing experience
- Experience across brand and performance marketing
- Highly organised with strong attention to detail
- Comfortable working with multiple stakeholders
- Experience supporting multi-location or franchise networks preferred