Marketing Automation Specialist

HustleTalent is thrilled to be working with a specialist enterprise software partner that's making serious moves across ANZ and Southeast Asia. They're looking for a Marketing Automation Specialist to build their demand generation engine from the ground up and this is one of those rare roles where you get genuine ownership from day one.

Marketing Automation Specialist / Manager • Sydney • Hybrid (2 days in office) • $80,000 - $100,000 + Super + Bonus

Why we're excited about this opportunity:

Our client isn't looking for someone to maintain the status quo. They want someone to completely rebuild their marketing automation infrastructure, create sophisticated multi‑channel campaigns, and work directly with sales to drive high‑quality pipeline through complex B2B sales cycles.

You'll have direct access to the CMO, immediate influence on revenue, and the autonomy to build, test, and iterate.

The challenge (and the prospect):

Prospects need education. Sales cycles are multi‑month and complex. You'll build nurture programmes that keep leads engaged over time, create webinars that actually move deals forward, and develop re‑engagement strategies that revive cold pipeline.

What you'll be doing:

- Auditing and rebuilding the HubSpot instance from scratch—workflows, lead scoring models, lifecycle stages, and nurture sequences that reflect buying behaviour.
- Running B2B demand generation campaigns across LinkedIn, email, and webinars to generate sales‑qualified leads.




- Creating sophisticated re‑engagement programmes to revive cold leads and move stalled deals forward.
- Collaborating directly with the sales team to optimise lead quality and handoff processes.
- Building and promoting webinars that drive real attendance and pipeline progression.
- Taking an account‑based marketing approach for key prospects.

What you'll need:

- Must‑haves:
- Deep HubSpot expertise; you can build complex workflows, lead scoring models, and lifecycle automation from first principles.
- Proven B2B demand generation experience generating SQLs via multi‑channel campaigns.
- Strong lead nurture strategy and execution skills for long sales cycles.
- Webinar strategy and audience development experience.
- Hands‑on, execution‑focused mindset (you build, not just strategise).
- Nice‑to‑haves:
- Experience in enterprise software, ERP systems, accounting platforms, or B2B SaaS.
- Background with similar deal sizes and sales cycle lengths.

What makes this company special:

They're an entrepreneurial team of 30 based in Sydney with offices across Singapore, Philippines, and Thailand. Small team means high visibility, fast career progression, and real influence on company direction. Sales and product teams are genuinely collaborative.

The package:

- $80K-$100K + Super + Bonus.
- Hybrid working: just 2 days per week in the office.
- Ownership of exciting projects including product relaunches and end-to-end campaigns.
- Fast career progression in a high‑growth environment.

Reach out to Maria at HustleTalent for more information.

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📌 Marketing Automation Specialist (New South Wales)
🏢 Hustle
📍 New South Wales