Technical Sales Representative / Sales Engineer – General Industry (NSW)

The Technical Sales Representative – NSW is a front-line, revenue-driving role responsible for developing and growing sales of Atlas Copco General Industry solutions across New South Wales.

This position focuses on field sales execution, product demonstration, technical solution selling, and customer development, working directly with end users and through authorized distributors.
It is an individual contributor role, critical for short-term growth and long-term market penetration.

Key Outcomes

Consistent achievement of order intake and sales targets

Expansion of Atlas Copco footprint in manufacturing, automation, mining, energy, maintenance and industrial assembly

Robust, trust-based relationships with customers, decision-makers, distributors and Atlas Copco team.

Increased adoption of smart, connected, and error-proof assembly solutions

Core Responsibilities

1. Field Sales & Business Development

Actively sell Atlas Copco General Industry tools, systems, and solutions (Hardware and software) in NSW

Develop new customers and distributors while growing existing accounts

Identify current applications, projects, and growth opportunities

Execute structured territory planning and daily call routing

Own the full sales cycle: lead → opportunity → quotation → order

2. Technical & Solution Selling

Analyze customer processes to identify bottlenecks, risks, and improvement areas

Propose value-based solutions, not just products

Conduct:

On-site customer visits

Technical assessments

Product demonstrations and presentations

Promote:

Advanced tightening strategies

Error-proofing and operator guidance

Data capture, traceability, and process capability concepts

Support customers with ROI and payback justifications

Work closely with authorized distributors and service partners

Support distributor sales through:

Technical training

Application support

Build long-term, mutually beneficial distributor relationships





Identify gaps in coverage and support corrective actions

Maintain accurate and disciplined CRM usage:

Forecasting and activity tracking

Monitor competitor activity, pricing, and market trends

Provide structured feedback to the Business Line Manager on:

Key projects

Competitive threats

5. Professional Representation

Trade shows

Product launches and seminars

Participate in internal sales meetings, training, and toolbox talks

Act as a trusted technical and commercial advisor to customers

Required Qualifications & Experience

2-3 years' experience in technical or industrial field sales

Background in manufacturing, automation, wind, mining, energy, or industrial assembly

Proven ability to sell technical solutions and premium products

Strong understanding of industrial processes and applications

Experience managing a sales territory and achieving targets

High level of autonomy, discipline, and ownership

Preferred

Bachelor’s degree in Engineering (Industrial, Mechanical, Automation) or equivalent experience

Experience working with distributors or channel partners

Exposure to smart tools, automation, or digital manufacturing concepts

Experience delivering customer training or technical seminars

Strong communication, presentation, and negotiation skills

Ability to engage stakeholders from shop-floor to management level

Analytical mindset with ability to articulate customer value and ROI

Structured time management and planning skills

Confident, resilient, and results-driven

Personal Profile

Ambitious, proactive, and execution-focused

Technically curious with a strong learning mindset

Customer-centric and solution-oriented

High integrity and alignment with Atlas Copco Business Code of Practice

Team player who collaborates effectively with sales, service, and distributors

What We Offer

Competitive base salary + performance-based commission

Superannuation

Company laptop and mobile phone

Extensive onboarding, product, and application training

Clear development path within Atlas Copco

Long-term career stability with a global market leader

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📌 Technical Sales Representative / Sales Engineer – General Industry (NSW) (New South Wales)
🏢 Atlas Copco
📍 New South Wales