Marketing Specialist (Events & Entertainment)

Backed by Australia’s leading youth travel company, this NEW BRAND is redefining youth celebrations through premium events, experiences and exciting new entertainment concepts in destinations throughout Australia and in Bali. We're looking for a Marketing Allrounder to help launch a new brand into the youth market. You'll drive ticket sales, grow audiences and create unforgettable campaigns across digital marketing, creators, ambassadors, CRM, ActiveCampaign, HubSpot, AI and marketing technology. If you love events, entertainment, youth culture, digital marketing and building brands, this is a rare opportunity to help shape a business from the ground up.

Key responsibilities

Develop integrated marketing campaigns that drive ticket sales

Lead campaigns for event launches and ticket sales

Manage paid media, CRM, email marketing and website optimisation

Build customer journeys using ActiveCampaign, HubSpot and marketing automation

Lead ambassador, influencer and creator programs

Coordinate school engagement, launch events and promotional activations

Use data, AI and emerging technology to improve marketing performance

Work closely with Events, Commercial and Content teams

Work with designer to ensure all marketing collateral and digital elements look young, edgy and on-brand for our youth audience





Build website designs and landing pages that look on-brand for our youth audience

About you

Experience in brand, digital, entertainment or growth marketing

Robust performance marketing capability

Experience with ActiveCampaign, HubSpot or similar CRM platforms

Passion for youth brands, events and entertainment

Strong commercial, analytical and communication skills

Interest in AI, automation and marketing technology

Experience building website designs that look young and edgy

A real passion for Bali and the Gold Coast is essential. Our biggest experiences happen in these destinations so knowing how to market both is a must

Whilst this is a new brand you will be working for a well known and established youth events provider with over 38 years experience in the industry.

Be part of building something brand new. Join at the ground floor of an exciting new flagship brand and help shape its identity, voice and direction from day one

Work on experiences and major events in Bali and domestic destinations

High level of ownership and creative freedom

Modern technology and marketing tools

Excellent career growth opportunities

Monday - Friday working week (except during the event period in November/December)

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📌 Marketing Specialist (Events & Entertainment) (City of Gold Coast)
🏢 Afters Events
📍 City of Gold Coast