About tonies:

tonies is the world's leading interactive audio platform for children. With over 10 million Tonieboxes and more than 125 million Tonies sold, our award winning, intuitive audio system delights families across the globe. It revolutionises the way children listen, play and learn independently - in a child-friendly creative, and screen-free way. As we enter a new growth
phase in Australia & New Zealand, we're in true start-up mode locally - entrepreneurial, hands-on and fast-moving - backed by a proven global business and world-class licensed partners.

We're looking for an outstanding Trade Marketing Manager, ANZ

to bring the tonies brand and portfolio strategy to life across retail in Australia and New Zealand. You will develop commercially compelling, customer-specific activation and promotional plans, work with Sales to present these to retail partners, and coordinate their delivery from planning through to high-quality execution.

This role is a great opportunity for someone who combines strong commercial thinking, creative flair and exceptional attention to detail to make a meaningful impact in a growing business. You will have the autonomy to identify opportunities and drive projects forward while working closely with the Senior Marketing Manager to ensure all activity remains aligned with the broader tonies brand strategy.

Your tasks and responsibilities will include:

- Trade & Channel Strategy
- Retailer & Promotional Management
- In-Store & E-Commerce Execution
- Events & Experiential Execution
- Performance Tracking & Reporting
- Cross-Functional Leadership





What we are looking for:

- 5+ years' experience in trade marketing, category management or retail marketing, ideally within toy, licensed entertainment, kids' or FMCG consumer products.
- Proven track record of building and executing promotional plans and retailer programs that deliver commercial results.
- Robust commercial acumen: promo ROI, trade spend management, pricing and margin awareness.
- Established relationships with, or strong understanding of, major ANZ retailers across grocery, mass, specialty toy and online channels.
- Excellent project management skills, comfortable managing multiple retailer programs and launches at once.
- Confident communicator and negotiator, able to influence both internal stakeholders and retail partners.
- Enjoy working in a lean, dynamic environment where you're happy to flex across tasks and "do what's needed" to get great outcomes.

Why tonies?

- Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
- Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.




- Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
- Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
- Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
- Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
- Discounts: Benefit from attractive discounts on our entire range of tonies products.
- Hybrid role: Regular in-office collaboration with flexibility to work from home for part of the week and occasional travel for market visits or global meetings, as required.
- Travel: Regular travel to retail partners and market visits across Australia and New Zealand, with occasional international travel for global meetings.

At tonies, inclusion and diversity are part of our core principles. We celebrate the diverse talents, backgrounds, beliefs, and gender identities that come together under our roof. Every face is welcome, and we support everyone through all stages of their development with us.

Mark Duggan
General Manager, Australia & New Zealand

#J-18808-Ljbffr

📌 Trade Marketing Manager ANZ (all genders) (Australia)
🏢 tonies
📍 Australia