Do you love data, dashboards, and squeezing maximum performance out of campaigns? This role blends creative thinking, analytics, and automation to drive measurable growth across multiple digital channels. If you enjoy testing, optimising, and scaling what works — this one's for you. The Mission Drive qualified traffic Improve conversion rates Reduce cost-per-acquisition Automate what shouldn't be manual

What You'll Be Responsible For

- Managing and optimising paid advertising campaigns across multiple platforms
- Designing A/B tests for ads, landing pages, and funnels
- Monitoring performance metrics daily, weekly, monthly
- Building automated rules, alerts, and reporting dashboards
- Working closely with content and design teams to align messaging
- Documenting learnings, tests, and optimisation frameworks

Key Skills & Tools

- Paid media platforms
- Search ads
- Display ads
- Social media advertising
- Analytics & tracking
- Event-based tracking
- Conversion attribution
- Tag management tools
- Marketing automation tools
- Workflow builders
- Email & lead-nurturing systems
- Data skills




- Spreadsheet modelling
- Basic SQL or reporting queries
- Dashboard tools

What We're Looking For

- Strong analytical mindset
- Comfortable working with numbers, trends, and patterns
- Ability to test ideas quickly and iterate
- Transparent communicator — able to explain performance in plain English
- Organised, detail-focused, and proactive

Bonus Points

- Experience with: Conversion rate optimisation (CRO) Funnel analysis Marketing APIs

Familiarity with

- Scripting or automation logic Customer segmentation models A habit of documenting processes and playbooks

Example Metrics You'll Own

- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Conversion rate (CVR)
- Funnel drop-off points
- Channel-level performance

Employment Details: Type: Full-time Contract: Permanent Working style: Hybrid / flexible Compensation: Competitive salary based on experience Performance-based bonus structure Benefits package included

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📌 Performance Marketing Specialist — Paid Media & Automation (City of Sydney)
🏢 Refari
📍 City of Sydney