Home Builder Marketing Strategist | Scaling Australia’s Leading Builders | Founder Sea Salt Marketing

About the Company

We’re a small business with a great work/life balance, and our tight‑knit team loves to collaborate because we believe there is value in everyone’s voice. Our clients are in one of the largest industries in Australia – construction and development – and we work with builders all over Australia, making their marketing worry‑free by crafting unique marketing plans and strategies to help their businesses grow. Sea Salt was established in December 2015, and we are now in an exciting phase of growth – and this is where you come in, because our plans for the future include shaping this role into what you’d love it to be.

About the Role

We are looking for a hands‑on Performance Marketing Manager to take ownership of our paid media activity and drive measurable growth for our clients across Google Ads and Meta, with room to test other paid channels where relevant. You’ll be responsible for the strategy, setup, optimisation and reporting of performance marketing campaigns, as well as contributing to the creative development of ads – from writing compelling copy to light design work and briefing our designers. As paid media is a key growth area for Sea Salt, this role will be central to building out a small performance team over time. You’ll work closely with our Senior Account Manager and the wider team, and play a big part in shaping how this function evolves.

Responsibilities

- Develop, design, write and manage strategic paid advertising campaigns across Google Ads, Meta Ads and other relevant paid platforms to achieve client objectives and targets.
- Plan and execute campaigns across the full funnel – including awareness, traffic, engagement, lead generation and conversion campaigns.
- Implement A/B testing methodologies to refine ad creatives, audiences, bidding strategies and landing pages for maximum effectiveness.
- Monitor and optimise campaigns against key performance metrics, including CTR, conversion rate, CPC, CPA and ROAS, and provide regular reporting and insights to stakeholders.
- Utilise advanced targeting techniques, including audience segmentation,



lookalike audiences and remarketing strategies, to enhance campaign reach and effectiveness.
- Continuously optimise campaigns based on performance data and insights, adjusting bids, budgets, placements and targeting as needed to hit and exceed KPIs.
- Oversee the implementation and maintenance of tracking tools across various web platforms, primarily pixels and Google tags (GTM / Gtags).
- Confidently navigate GA4, including setting up events, goals and conversion tracking aligned with PPC campaign objectives.
- Regular analysis and reporting on results, marketing metrics and ad performance, presenting clear, actionable recommendations to the internal team and clients.
- Write clear, engaging and conversion‑focused ad copy for search, social and display campaigns tailored to our construction‑industry audience.
- Create light visual assets (e.g. resizing and adapting creatives, simple static ad designs, basic social ad layouts) using tools such as Canva or similar.
- Work closely with graphic designers, content creators and web developers to ensure all paid activity is aligned with brand guidelines and broader marketing initiatives.
- Provide structured creative briefs and feedback to designers and content creators to continuously improve ad performance and storytelling.
- Provide recommendations for website and landing page optimisations to improve user experience and maximise conversion rates from paid traffic sources.
- Support the development of processes, playbooks and best practices for performance marketing within the agency.
- Help mentor more junior team members as the performance function grows.
- Stay abreast of industry trends, platform updates and best practices in paid advertising, proactively bringing new ideas and testing opportunities to the table.

Qualifications





- Bachelor degree in Marketing or a related field, or equivalent experience.
- 4‑5+ years’ experience in performance marketing, with expert‑level capability in Meta Ads.
- In‑depth understanding of various campaign types and objectives (Lead Generation, Awareness, Traffic, Conversions, etc.).
- Strong working knowledge of GA4, including setting up and managing conversion tracking for PPC campaigns.
- Proven track record of working to and exceeding campaign KPIs.
- Experience working in an agency environment, managing multiple clients at once.

Required Skills

- Confident communicator who can clearly explain strategic thinking and performance results to clients.
- Strong analytical skills with the ability to translate data into clear, commercially focused recommendations.
- Solid copywriting skills for ads and landing pages, with an eye for what will resonate with different audiences.
- Ability to do light creative work (e.g. basic ad design, editing templates, simple layouts) and confidently brief designers when more complex work is required.
- Ability to think outside the box and execute ideas quickly.
- Highly organised, proactive and comfortable taking initiative.
- A collaborative team player who enjoys working closely with others and contributing ideas.

Preferred Skills

- Experience with additional paid media platforms.
- Knowledge of marketing automation tools.

Pay range and compensation package

- Competitive remuneration.
- Flexible working options, with 3 on‑site days a week in our Sydney office.
- A collaborative, inclusive and supportive work environment.
- Access to professional training, mentorship and clear career development pathways.
- The prospect to help build and lead the performance function over time.

Equal Opportunity Statement

Sea Salt Marketing is committed to creating a diverse setting and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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📌 Performance Marketing Manager (New South Wales)
🏢 Sea Salt Marketing
📍 New South Wales