Senior Content Strategist – Digital and Social (Full‑time, on site, Sydney, NSW, AU)

Responsibilities

- Lead end‑to‑end digital, social and content strategy development for new and existing clients, from discovery through to final recommendation.
- Support and own strategic responses for briefs, RFPs, proactive pitches and retained client work.
- Shape social‑first and digital‑first content approaches across key platforms and channels.
- Develop channel recommendations, content pillars, messaging frameworks and content plans.
- Continuously upskill in the digital space, moving from SEO practices to AEO.
- Collaborate with strategists, social leads, creatives, producers, commercial teams and client teams, including mentoring and upskilling internal teams in digital, social and content strategy best practice.
- Contribute to audience, competitor, platform and cultural research.
- Keep up to date with emerging social platforms, content formats, creator trends and digital behaviours.
- Support the Strategy Director on strategic presentations, content plans and new business opportunities.
- Present strategic thinking confidently to clients and senior internal stakeholders, leading workshops, sell‑ins and recommendation sessions.
- Act as a senior client‑facing strategic lead across multiple concurrent projects, ensuring high‑quality output with limited oversight.
- Step into the Strategy CoE lead role when required, providing continuity, senior judgement and team support.
- Identify opportunities to grow existing client scopes and contribute to new revenue opportunities across Medium Rare, Visual Domain and Storyation.
- Determine when specialist external support is required and help brief, manage and integrate that expertise efficiently.

Qualifications

- 5+ years’ experience in digital strategy, social strategy,



content strategy, social media, integrated marketing or a related discipline, ideally within an agency, media, publishing or content environment.
- Strong understanding of content marketing, social platforms, audience behaviour and multi‑channel content.
- Ability to shape content for different audiences, channels and objectives, and confident developing strategies that connect creative ideas with measurable outcomes.
- Experience working across multiple stakeholders and projects, from new business pitches through to ongoing client programs.
- Strategic thinking, creative judgement, commercial awareness and practical delivery.
- Highly organised, collaborative and curious, with a solid interest in social culture, emerging platforms, audience behaviour and the evolving role of digital and AI content in brand communications.

Benefits

- Access to publications and products from across the News Corp family.
- Exclusive offers across a range of products and services that deliver genuine cost savings and benefits.
- Health & wellbeing: advice, support and facilities for healthy minds and bodies (including an onsite gym at Adelaide, Brisbane & Sydney offices).
- Time off: parental leave, birthday leave, volunteer leave, career break and compassionate leave.
- Financial wellbeing: support on making the most of your money.
- Access to tailored development opportunities, including leadership programmes.
- Volunteer opportunities and company‑organised charity drives.
- Workplace inclusion and facilities – employee‑resource groups, multi‑faith quiet rooms and parents’ rooms.

EEO & Diversity Statement

News Corp Australia is committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply.

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📌 Senior Content Strategist Digital and Social at News Corp (New South Wales)
🏢 News
📍 New South Wales