Victorian Racing Club VRC – Flemington VIC

Ticketing Coordinator – Cox Plate

Reporting to: Ticketing Manager

Purpose

The Ticketing Coordinator - Cox Plate will play a key role in delivering exceptional experiences by supporting the end-to-end ticketing operations for Cox Plate Day at Flemington. This role is responsible for coordinating ticketing requirements across multiple customer groups, managing inventory and distribution seamlessly. Working closely with internal teams and external stakeholders, this role contributes to the delivery of a high-quality customer experience that reflects the standards and reputation of the organisation.

Stakeholders

Internal: C-Suite, Department Heads & Managers and the wider VRC and MVRC team.

External: MVRC and VRC Members, Customers & Clients, Suppliers & Vendors, and Industry Networks & Associations.

Focus

Ticketing Operations

- Coordinate ticketing requirements across all customer groups, including members, corporate clients, owners, the general public, and contractual partners.
- Assist in the effective management of ticketing inventory across all products, monitor performance, and report on sell-through.
- Develop process and documentation to manage Cox Plate ticketing requirements effectively.
- Manage ticketing on-sales effectively.
- Manage inbound customer enquiries through phone and dedicated inbox.
- Process ticket requests promptly and accurately, handling any customer inquiries or issues to deliver a positive customer experience.
- Prepare and coordinate ticket distribution to VIPs, sponsors, members and other key stakeholders.




- Manage ticketing payments and accurate reconciliation.
- Execute seamless ticketing operations on race days, including access control and troubleshooting.

Stakeholder & Customer Support

- Act as a primary point of contact for internal teams, partners, and suppliers for ticketing all Cox Plate ticketing needs.
- Provide clear communication, training, and documentation to support smooth delivery across departments.
- Collaborate VRC and MVRC membership, hospitality, and commercial teams to align ticketing requirements.
- Support a premium customer experience.

Success Measures (KPIs)

- Operational excellence, ensuring flawless execution of end to end ticketing operations with efficiency, accuracy, and minimal disruption.
- Deliver a seamless ticketing process for all stakeholders.
- Provide excellent service to internal teams, members, partners, and ticket purchasers.
- Maintain accurate records and comply with reporting, privacy, and security requirements.
- Innovation and continuous improvement, delivering innovative solutions that improve operational effectiveness and exceed stakeholder expectations.

Core Capabilities

- Experience in a membership or ticketing role.




- Experience working with complex databases and ticketing systems, Ticketmaster suite preferred
- Excellent attention to detail and ability to manage a multitude of tasks simultaneously.
- Sound working knowledge of computer programs, including Microsoft Office Suite.
- Demonstrated ability to work positively in a fast paced team workplace.
- Ability to work under pressure in a busy environment and meet deadlines.
- Demonstrated relationship building skills and an ability to provide high level of service with both internal and external stakeholders.
- Excellent interpersonal skills.
- Ability to work autonomously and independently productively.
- Demonstrate ownership and accountability skills.
- Contribute to a positive and respectful team environment that values open communication, creative collaboration, and mutual support.
- Manage workload effectively, with guidance from leaders, to maintain a healthy balance between high-quality creative output and personal wellbeing.
- Support an inclusive workplace where diverse perspectives are valued, and feedback is encouraged, constructive, and solution focused.

Values

Think VRC: We deliver with one purpose and plan. We’re one VRC team.

Create Joy: We design every experience, for our members, customers and each other, to create joy.

Be Gutsy: We are grounded in our heritage; we’re brave and curious in our pursuit of a bigger future.

F-Learn: We fail but learn, treating setbacks as opportunities for growth.

Care Deeply

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📌 Ticketing Coordinator - Cox Plate (Melbourne)
🏢 Victorian Racing Club VRC
📍 Melbourne