We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As Head of Growth, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.

Core Responsibilities

- Design and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.

- Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.

- Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.

- Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.





- Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.

Requirements

- 5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.

- Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.
- Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.

- Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.

- Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.

- Experience managing growth budgets and working with contemporary marketing automation and analytics tools.

📌 Head of Growth (Australia)
🏢 Hyphen Connect
📍 Australia