PPC & SEO Specialist Local Lead Generation Optimization

Scope: Part-Time / Project-Based

Rate: Candidate to propose their own rate

:

We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and explicit ROI expectations.

Key Goals:

- Reduce CPA from $35$40 to $20$22

- Rebuild or optimize Google Performance Max campaigns

- Increase qualified lead volume within 1520km radius

- Improve local SEO rankings and organic visibility

Roles & Responsibilities:

PPC Management

- Audit current Google Ads (PMax) campaigns and past performance

- Build optimized campaigns targeting local keywords and geographic areas

- Set up conversion tracking, budget limits, ad scheduling, and retargeting

- Conduct A/B testing on creatives and keyword strategies

- Continuously optimize to achieve CPA and lead targets

SEO Optimization





- Conduct local SEO audits and competitor analysis

- Optimize on-page content, metadata, and Google Business Profile

- Build local backlinks, citations, and directory listings

- Recommend blog topics and content strategies (if needed)

- Enhance mobile-friendliness, page speed, and technical SEO

Communication & Reporting

- Share daily performance updates on CPA, ad spend, and conversions

- Attend weekly check-ins for campaign review and strategy adjustments

- Document and explain campaign changes and test strategies

- Deliver clear reports with actionable insights

Ideal Candidate Profile:

- 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO

- Proven success in lead generation for service-based or local businesses

- Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.

- Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB

- Excellent English communicationclear, proactive, and data-driven

- Able to provide samples of past campaigns and performance-based results

📌 PPC & SEO Specialist Local Lead Generation Optimization (Australia)
🏢 Gentask Virtual Assistance Services
📍 Australia