Description

About MARI Group

MARI is a global events and experiences company powering world-defining live experiences. Our portfolio of premium live properties spans sports, art, and entertainment — including the Madrid and Miami Open tennis tournaments, Frieze (a leading voice in contemporary art), and Barrett-Jackson (the premium U.S. collector car auction company). MARI also includes TodayTix Group, the global e-commerce leader for cultural experiences, connecting millions of customers with the best in live entertainment.

MARI is reshaping the live events landscape — building a growing portfolio of category-defining events and brands that set the standard for what's next, across sports, entertainment, art, and lifestyle.

At MARI, you'll work alongside people who are passionate, curious, and driven — people who believe that live experiences have the power to shape culture, and who care about the work, the mission, and each other. We welcome outstanding applicants of all backgrounds and encourage everyone to apply.

About the Role

MARI is looking for a Senior Marketing Manager responsible for leading the planning, execution and performance of integrated marketing campaigns across MARI’s portfolio of owned events. The role drives audience growth, supports revenue outcomes and ensures the successful delivery of marketing, communications and media activity across the event portfolio.

Working closely with senior leadership and cross-functional teams, the Senior Marketing Manager oversees campaign delivery and consumer engagement while ensuring consistent brand representation and a high-quality customer experience across all channels. The role is a fixed-term contract based in Melbourne, Australia.

Salary

Salary is determined by market data, experience, location, and internal banding. Ranges will be discussed transparently during the interview process.

What Success Looks Like

- Deliver participant growth, ticket sales and registration conversion targets across MARI’s owned event portfolio, including the Nike Melbourne Marathon Festival, Great Ocean Road Running Festival, Melbourne International Flower &
- Garden Show, Bondi to Manly Ultra, and any future event acquisitions or recent business initiatives.
- Drive year-on-year growth across owned marketing channels including social media, email, website and digital platforms to increase audience engagement and strengthen community connection.
- Deliver all campaign and event communications with high accuracy, consistency and on-time execution across participant, ticket holder, spectator, sponsor and stakeholder audiences.
- Support audience acquisition, retention and engagement initiatives through integrated campaign planning and consumer journey management across all events.
- Deliver measurable improvements in campaign performance across key commercial and engagement metrics including registrations, ticket sales, content performance, conversion and return on investment.
- Manage campaign budgets and media investment across the event portfolio to ensure spend is optimised and aligned with commercial objectives.
- Coordinate and deliver sponsor and partner marketing initiatives, ensuring integrations are executed effectively and align with campaign and consumer experience objectives.
- Provide regular campaign, audience and commercial reporting, delivering insights and recommendations to support decision making and business performance.

What you'll own

Campaign Management &

- Delivery





- Lead the planning and delivery of integrated marketing campaigns across MARI’s owned event portfolio, including the Nike Melbourne Marathon Festival, Great Ocean Road Running Festival, Melbourne International Flower &
- Garden Show, Bondi to Manly Ultra, and future event acquisitions or new business initiatives.
- Translate business, audience and commercial objectives into effective campaign plans and execution strategies that drive registrations, ticket sales and audience growth.
- Manage campaign timelines, deliverables and stakeholder alignment across the full event lifecycle, from launch through to event delivery and post-event reporting.
- Ensure campaign activity is delivered on time, on budget and aligned with brand, commercial and event objectives.

Brand, Communications &

- Creative Oversight

- Oversee external communications and campaign messaging across all consumer touchpoints, ensuring consistency and quality across participant, ticket holder, spectator and stakeholder audiences.
- Manage creative development across campaign assets, content, marketing materials and event collateral.
- Ensure brand guidelines and messaging frameworks are consistently applied across all activity.
- Lead storytelling and content development initiatives to maximise audience engagement and strengthen brand connection.

Media, PR &

- Agency Management

- Manage media buying and campaign implementation across paid, owned and earned channels to support audience growth and revenue outcomes.
- Work closely with PR and media agencies to deliver campaign objectives and maximise campaign reach.
- Monitor campaign performance and optimise activity based on insights, audience behaviour and commercial performance.
- Support media opportunities, campaign launches and communications initiatives that strengthen awareness and engagement.

Consumer Experience &

- Audience Growth

- Manage end-to-end consumer journey planning, from awareness and consideration through to event participation and retention.
- Oversee the registration and ticketing platforms across the event portfolio, ensuring a seamless customer experience from purchase through to event participation.
- Work collaboratively with operations and event teams to ensure marketing and event delivery are aligned.
- Lead audience acquisition, retention and engagement initiatives across the event portfolio.
- Ensure participant and customer communications are clear, engaging and delivered at key moments throughout the event lifecycle.

Revenue, Budget &

- Forecasting

- Manage marketing budgets across MARI’s owned event portfolio and ensure spend is aligned with campaign objectives and commercial priorities.
- Lead registration and ticketing revenue forecasting and reporting, monitoring performance against targets and key milestones.
- Monitor sales performance and adjust campaign activity where required to maximise results.
- Identify opportunities to improve campaign effectiveness, conversion and return on investment.

Stakeholder &

- Team Leadership





- Manage relationships with internal stakeholders, agencies, sponsors and external partners to ensure campaign alignment and delivery.
- Support sponsor integration and ensure marketing deliverables are executed effectively across campaign activity and event experiences.
- Lead, mentor and support members of the marketing team to foster collaboration, accountability and high-quality execution.

Events Portfolio

Responsible for leading and delivering marketing activity across MARI’s portfolio of owned events, ensuring campaigns support audience growth, revenue objectives and a consistent consumer experience.

What You Bring

- Significant experience in marketing, campaign management or communications, ideally within sport, events, entertainment or consumer-facing environments.
- Demonstrated experience leading integrated marketing campaigns across multiple brands, products or large-scale events.
- Strong understanding of brand management, audience growth and campaign performance optimisation.
- Experience managing media, PR and creative agencies to deliver campaigns against business objectives.
- Strong commercial acumen with experience managing budgets, monitoring campaign performance and reporting on commercial outcomes.
- Proven experience delivering marketing activity across multiple channels including social media, email marketing, websites, content, paid media and digital platforms.
- Robust written and verbal communication skills, with the ability to create and manage messaging for varied audiences and stakeholders.
- Strong organisational and project management skills with the ability to manage multiple campaigns and competing priorities simultaneously.
- Excellent attention to detail and ability to maintain high standards across all communications and campaign outputs.
- Experience collaborating across internal teams and external stakeholders to deliver integrated campaign outcomes.
- Experience leading, mentoring or supporting junior team members.

We’d Love If You Also Have:

- Experience within large-scale participation events, sport, festivals, tourism or live entertainment environments.
- Familiarity with ticketing or registration platforms and customer lifecycle management.
- Experience with CRM systems, email platforms, Wordpress.
- Experience supporting sponsorship integration and partnership activations.
- A passion for live experiences, events, sport and community building.

Benefits

Here are some of the Benefits and Perks offered at MARI Group:

- Hybrid work environment (blend of in-office and at-home days)
- Pension match and access to a bespoke pension scheme
- Paid Parental Leave
- Employee Assistance Programme
- Enhanced gyms, wellness and financial wellbeing apps access via Wellhub
- Flexible Paid Time Off

MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us. As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti-discrimination across race, gender identity, sexual orientation, disability, and beyond. We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.

📌 Senior Consumer Marketing Manager (MARI) (Australia)
🏢 Mari
📍 Australia