**Volunteer Consumer Behaviour & Audience Insights Specialist**

Rethink Australia Foundation Ltd is a youth-led environmental organisation empowering students and schools to drive sustainability through education, technology and community action.

As Rethink Australia grows, we are seeking a Consumer Behaviour & Audience Insights Specialist to help us understand how priority audiences interpret information, assess credibility and decide whether to engage with our organisation.

The volunteer will conduct practical audience research and translate behavioural and communications insights into recommendations for our website, messaging and stakeholder engagement. This is a hands-on project role focused on audience understanding and communications. It is not a clinical psychology, counselling or mental health services position.

**Key responsibilities**

• Identify and define priority audiences, including schools, young people, volunteers, corporate partners, government organisations, philanthropic funders and community stakeholders

• Research audience needs, expectations, motivations and decision-making considerations

• Examine how different audiences may interpret Rethink Australia’s identity, programs, credibility and impact

• Develop practical audience personas, profiles or stakeholder segments

• Map how audiences discover, evaluate and decide whether to support, partner with, fund, volunteer with or participate in Rethink Australia

• Identify the information and credibility signals audiences require before taking action

• Review website content and communications from an audience and behavioural perspective

• Recommend improvements to page hierarchy, messaging, calls to action and the presentation of organisational information

• Develop audience-specific messaging principles and communications recommendations

• Collaborate with volunteers working across brand strategy, content and digital experience

• Prepare a concise audience insights and messaging framework for future communications

**About you**





We are seeking a skilled volunteer with skilled, academic or practical experience in one or more of the following areas:

• Consumer behaviour or behavioural science

• Marketing, communications or audience research

• Customer experience or user research

• Psychology applied to communications or decision-making

• Brand or message testing

• Audience segmentation or persona development

• Website messaging or conversion strategy

Experience conducting research or developing audience strategies for charities, foundations, educational or environmental organisations, professional services firms or other established institutions will be highly regarded.

You may be an experienced professional, researcher, postgraduate, university student or emerging specialist with strong relevant capability. You should be able to turn research and behavioural concepts into practical recommendations that can be understood and implemented by a multidisciplinary team.

This role does not involve psychological advice, diagnosis, treatment, counselling or mental health support. Psychology students and graduates are welcome to apply, but the work focuses specifically on consumer behaviour, audience insight and organisational communications.

**Why volunteer with Rethink Australia?**

This is an opportunity to shape how an ambitious environmental organisation understands and communicates with the people and institutions it seeks to engage.

Your work will directly inform our website, organisational messaging, partnership communications and future engagement activities. You will apply behavioural,



marketing and audience research skills to a real-world organisational project while collaborating with volunteers across brand, content and digital experience.

The role is fully remote and flexible around professional or study commitments. An initial project period of up to six months is anticipated, requiring approximately two to four hours per week.

**How to apply**

Please apply through SEEK Volunteer and include a CV or LinkedIn profile demonstrating relevant professional, academic or practical experience. Briefly describe your experience in consumer behaviour, behavioural science, audience research, customer experience, psychology, marketing research or communications strategy. Relevant examples of audience research, personas, messaging frameworks or related work may also be included.

Shortlisted applicants will be invited to an introductory online conversation with representatives from Rethink Australia.

Online or Remote

** Category **
Environment & Conservation

** Commitment **
Regular - more than 6 months

** Type Of Work **
Business Planning,Marketing, Media & Communications,Research, Policy & Analysis,Writing & Editing,

** Time Required **
Approximately 2–4 hours per week for an initial project period of up to six months. The role will include an introductory briefing, periodic online project discussions, independent audience research and the development of practical audience insights and messaging recommendations. Scheduling is flexible and will be arranged around the volunteer’s professional or study commitments.

** Training **
A comprehensive induction will be provided covering Rethink Australia’s mission, programs, strategic direction, stakeholders, priority audiences and organisational positioning. The volunteer will receive access to relevant background documents, existing website content, brand materials and organisational information required for the engagement. Ongoing direction and feedback will be provided by the Rethink Australia team.

📌 Volunteer Consumer Behaviour & Audience Insights Specialist (New South Wales)
🏢 Rethink Australia Foundation
📍 New South Wales