You like knowing exactly why a campaign worked, not just that it did.

This is a new role at the NBL, created as the league grows and needs someone across the digital and data side of marketing full time. You will head up the performance marketing function - focusing on digital strategy, paid media, CRM and lifecycle, working closely with a small team and the wider marketing group.

If you like getting into the detail of a campaign as much as planning it, keep reading.

About Us

The National Basketball League is regarded as one of the premier basketball leagues in the world, home to some of the world's best players, and truly a sports entertainment experience like no other. We're a league that's growing fast, thinking big and constantly raising the bar. If you're passionate about sport and want to be part of something that's genuinely on the rise, you'll find your place here.

The Role

You will head up the performance marketing team and make sure every channel is pulling its weight.

Set the performance marketing strategy and connect it to growth targets

Manage paid media investment across search, social, programmatic and video

Build CRM and lifecycle programs that guide fans from interest to renewal

Grow the audience database in size and quality, keeping data clean and compliant

Run attribution and testing that shapes real decisions

Coach and develop a specialist digital marketing

Work closely with Brand, Content, Media and Insights





Who We're Looking For

You have worked in performance or digital marketing for a while and are comfortable owning a budget and a strategy, not just running campaigns someone else has planned.

Experience leading paid media and agency relationships

Comfortable with marketing automation and CRM platforms

Valuable grasp of attribution, testing and marketing analytics

Experience growing a database while protecting data quality

Confident presenting results and getting into campaign detail

And the non-negotiables - you back your decisions with data, you keep testing rather than repeating what worked last time, and you work well with other teams without needing to be chased.

Values in Practice

These are not aspirational - they are the minimum we expect from everyone here.

Always Think Big
- Be courageous. Be open to new ideas. Learn and grow. No limits.

Be Accountable
- Own it. Ask for help. The scoreboard matters.

Integrity is Key
- Act ethically. Act honestly. Keep our word.

Show Respect
- Show care. Listen and seek to understand. Value opinions.

We Are Fans Too
- Have fun. Always consider the fan. Share the love of the game.

One Team
- Communicate. Trust each other. Celebrate the wins. Build relationships.

If this sounds like a good fit, we would like to hear from you.

Send us your CV and a short note on what interests you about the role.

📌 Head Of Performance Marketing (Melbourne)
🏢 NBL
📍 Melbourne