Social Media and Content Lead | Organic Social Media | Leading eCommerce/retailer | Career Progression Opportunities | Full time
About the company
We are partnering with one of Australia's most recognised and high-volume retail brands, operating at scale across multiple international markets. With a strong presence both in-store and online, this business is continuing to invest in its digital and social ecosystem, focusing on innovation, customer engagement, and long-term brand growth.
Own and shape social media strategy across multiple major platforms
Work with leading brands, suppliers, and high-volume campaigns (including receiving discount across all brands)
Quick-paced, dynamic environment with real impact
Opportunity to grow within a nationally recognised business
About the role
As the Social Media Content Lead, you will own the day-to-day strategy and presence across all social platforms, ensuring each channel is optimised for reach, strength and engagement. This is a hands on role where you will translate
brand, campaign and commercial priorities into platform-specific content and real-time optimisation, while building strong audience engagement and long-term channel growth.
Key responsibilities include:
Developing and executing platform-specific strategies across TikTok, Instagram, and Facebook
Creating and optimising content aligned to platform behaviour, trends, and best practices
Across social strategy and execution
Script writing, being on camera and filming behind camera too




Content creation (being on camera)
Managing publishing schedules including timing, captions, and format optimisation
Driving engagement, reach, and performance across all channels
Collaborating with internal teams and external partners to deliver campaign content
Monitoring performance and continuously optimising based on insights and data
Staying ahead of social trends, platform updates, and emerging opportunities
Leading small team of experience social media specialists
Skills & experience
3+ years experience in a social media (across organic social) ideally working agency-side
Must have social media team management experience (even 1 x direct report- highly advantageous)
Proven experience in a social media lead role
Strong hands‐on experience across TikTok, Instagram, and Facebook
Highly proficient social media strategy, execution, social copywriting, social media advertising and reporting
Deep understanding of platform trends, content formats, and audience behaviour
Experience driving engagement, reach, and community growth
Highly organised with strong planning and time management skills
Exceptional written and verbal communication skills
Solid attention to detail and ability to manage multiple priorities
Commercial mindset with the ability to align content to business outcomes
You must be a self-starter, very driven and can work both effectively within a team and able to work autonomously!
#J-*****-Ljbffr

📌 Social Media And Content Lead (Organic Social- Brand) (Melbourne)
🏢 Create Careers
📍 Melbourne