Senior GTM Marketer - B2B Tech and Logistics
SeniorGTM Marketer - B2B Tech and Logistics
Newly created role to build and own the marketing blueprint.
Own the entire marketing function for a high-growth enterprise software business
Drive global GTM strategy across North America, APAC and Europe
Clear pathway for future growth as the business scales internationally
A rare opportunity has emerged for an experienced Senior GTM Marketeer to join a rapidly growing B2B technology organisation as its first dedicated marketing hire.
Reporting directly to the Founder, this role offers a rare combination of strategic ownership and hands-on execution. You'll be responsible for building the company's marketing engine from the ground up - shaping brand positioning, demand generation strategy and market presence across international markets.
This is an ideal opportunity for a commercially minded B2B marketer who thrives in high-growth environments and wants genuine influence over business growth.
The Opportunity
As the business's first in-house marketing leader, you'll own the development and execution of the marketing strategy while partnering closely with Sales and Leadership teams to drive pipeline growth and brand awareness globally.
Key responsibilities include:
Developing and executing the overarching GTM and marketing strategy
Owning demand generation campaigns across digital, content, email, events and partner channels
Building and optimising the marketing tech stack,



reporting and attribution frameworks
Defining brand positioning, messaging and content strategy
Supporting international market expansion across North America, APAC and Europe
Managing external agencies, contractors and specialist partners
Establishing scalable marketing processes and laying the foundations for future team growth
About You
You are a strategic yet hands-on B2B marketer with experience driving measurable commercial outcomes in software or SaaS environments.
You'll bring:
Deep expertise in demand gen marketing
Experience within enterprise software, SaaS or adjacent B2B technology sectors
Proven success delivering demand generation programs that drive pipeline growth
Experience marketing to North American enterprise buyers is a plus
Strong commercial acumen, curiosity and a data-driven approach
The ability to operate autonomously while influencing senior stakeholders
Experience balancing strategic planning with hands-on campaign execution
A growth mindset and ambition to build over time
Exposure to European markets and high-growth scale-up environments will be highly regarded
Experienced in business systems (ideally logistics such as Order and Inventory Management,or ERP, Point of Sale, Vehicle Dealership)
What's On Offer
Prospect to build a marketing function from day one
Significant executive exposure and influence
International market focus and growth trajectory
Clear progression pathway
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📌 Senior Gtm MarketerB Tech And Logistics (New South Wales)
🏢 The Onset
📍 New South Wales