Agricultural Equipment Sales Representative – Case IH, New Holland & Case CE
Three Rivers Machinery is a long-standing, family-owned dealership group representing CNH Brands including Case IH, New Holland and Case Construction, with four branches across the Central West — Dubbo, Gilgandra, Narromine and Warren. For decades, we've been the trusted equipment partner for farmers and construction businesses across the region. People enjoy working here because of our close-knit team culture, the pride we take in representing premium brands, and the genuine care we have for our people and our customers.
About the Role
Join our growing sales team and take ownership of an established customer territory across the Central West. Reporting to the Sales Manager, you'll build lasting relationships with existing customers, actively develop new business, and represent our premium brand portfolio on-farm and on-site. This is a full-time, career sales role based from any of our branches at Dubbo, Gilgandra, Narromine or Warren, with regular travel across our area.
Duties
Drive new and existing customer sales across agricultural and construction equipment
Develop and maintain strong relationships with farmers and construction businesses
Generate leads and manage your pipeline using our CRM system
Conduct product demonstrations and coordinate customer site visits




Collaborate with the sales and marketing team on promotional strategies
Skills & Experience
Proven sales experience in agriculture, construction, or related equipment
Strong knowledge of agricultural and/or construction products and industry needs
Excellent communication, negotiation, and customer relationship skills
Valid driver's license and willingness to travel across the Central West territory
Full Australian working rights (no sponsorships available)
Culture
People enjoy working at Three Rivers because we're a genuine team — not a corporate machine. As a family-owned business, we make decisions quickly, back our people, and take pride in doing right by our customers and our community. You'll be part of a close-knit group that knows the land, knows the brands, and knows what it takes to support farmers and builders in the Central West.
Perks
Competitive base salary — Dependent on pre-existing customer base relationships and sales experience.
Fully maintained vehicle, phone and laptop provided
Stable, long-established family business with genuine job security
Ongoing product training and manufacturer-supported development opportunities
Work in a region you know — serve the farming and construction community you're part of
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📌 Agricultural Equipment Sales Representative – Case Ih, New Holland & Case Ce (Dubbo)
🏢 Three Rivers Machinery
📍 Dubbo