Touch Of Talent Pty Ltd – South Melbourne VIC
Role:
Senior Performance Manager
Work Model:
Hybrid (3 days in the office, 2 days WFH)
Salary Package:
$112,000 to $128,800 including super (depending on experience)
Team:
2 to 3 direct reports
Account Load:
3 to 4 brand accounts
Client Portfolio:
Retail, fashion, sport, and lifestyle brands
You are good at paid search. Probably better than the role you are currently in gives you credit for. You can own a campaign end to end, you understand how channels interact across the funnel, and you are ready to stop waiting for someone else to make the strategic call.
This is the role that gives you that authority.
This is an independent performance agency in inner Melbourne that has built its reputation on one thing: connecting paid media spend to real commercial outcomes. Not platform metrics. Not vanity numbers. Real results for ambitious retail and eCommerce brands. The team is tight, decisions move quickly, and senior people stay close to the work.
You will own paid search strategy across a portfolio of major retail and eCommerce clients, managing a significant monthly paid search budget across Google Ads, Shopping, and Performance Max. You will lead a team of two to three performance marketers, stay close enough to the detail to catch problems before they reach the client, and be the person your team looks to when the answer is not obvious.
Company Type:
Digital Marketing Agency
Location:
Inner Melbourne, South Yarra fringe
Role:
Senior Performance Manager
Work Model:
Hybrid (3 days in the office, 2 days WFH)
Salary Package:
$112,000 to $128,800 including super (depending on experience)
Team:
2 to 3 direct reports
Account Load:
3 to 4 brand accounts
Client Portfolio:
Retail, fashion, sport, and lifestyle brands
You are good at paid search. Probably better than the role you are currently in gives you credit for. You can own a campaign end to end, you understand how channels interact across the funnel, and you are ready to stop waiting for someone else to make the strategic call.
This is the role that gives you that authority.
This is an independent performance agency in inner Melbourne that has built its reputation on one thing: connecting paid media spend to real commercial outcomes. Not platform metrics. Not vanity numbers. Real results for ambitious retail and eCommerce brands. The team is tight, decisions move quickly, and senior people stay close to the work.
You will own paid search strategy across a portfolio of major retail and eCommerce clients, managing a significant monthly paid search budget across Google Ads, Shopping, and Performance Max.



You will lead a team of two to three performance marketers, stay close enough to the detail to catch problems before they reach the client, and be the person your team looks to when the answer is not obvious.
What You Will Be Doing
Platform Ownership and Technical Execution
Own paid search strategy and execution across major retail and eCommerce accounts, managing a significant monthly portfolio across Google Ads, Shopping, and Performance Max
Architect SEM campaign structures, intent capture frameworks, and bidding strategies across brand, generic, competitor, and Shopping campaign types
Manage feed strategy, product-level optimisation, and catalogue structure for eCommerce clients
Identify performance trends and wasted spend, translating findings into clear and actionable recommendations for clients and internal stakeholders
Growth Strategy and Budget Management
Lead campaign planning across seasonal moments, promotional periods, and product launches for retail clients
Manage budget pacing and allocation across the portfolio, identifying where paid search spend is working hardest and where to scale
Advise on how SEM investment should complement paid social and programmatic activity across integrated media plans
Build annual media plans that connect channel investment to client revenue targets and commercial objectives
Team Leadership and Development
Lead, mentor, and develop a team of two to three paid media specialists, setting clear expectations and supporting their progression
Review campaign work across the team, maintaining quality standards and accuracy across all active accounts
Contribute to internal capability building by sharing frameworks, testing methodologies, and optimisation approaches
Client Reporting and Insights
Build reporting dashboards connecting paid search performance to commercial outcomes, tracking ROAS, CPA, revenue contribution, and lead quality
Translate SEM data into clear, commercially relevant insights for senior account leads and clients
Present performance narratives and strategic recommendations to senior stakeholders with confidence
What You Bring
Experience Required
4 to 6 years in agency performance marketing at manager level, with deep hands-on expertise across Google Ads, Shopping,



and Performance Max
Proven experience managing retail or eCommerce paid search accounts at scale, with a strong understanding of seasonal planning, promotional periods, and feed management
Demonstrated ability to lead and develop a small team of paid media specialists, with a coaching approach to their growth
Strong analytical capability, with a track record of turning biddable media data into optimisation strategies that drive real commercial outcomes
Technical Skills Required
Advanced proficiency across Google Ads, Google Shopping, and Performance Max campaign management
Working knowledge of Microsoft Advertising and SA360 for larger or more complex biddable portfolios
Solid understanding of GA4, Google Tag Manager, and conversion tracking frameworks
Proficiency in Looker Studio or equivalent for building performance dashboards and reporting outputs
Bonus Certifications
These are nice to have, not deal breakers. If you have them, great. If not, there is plenty of support to get there.
Google Ads Search
Google Ads Shopping
Performance Max
GA4
Google Merchant Centre
What You Get in Return
Compensation and Rewards
$112,000 to $128,000 package, commensurate with experience and technical depth
Performance bonus structure tied to commercial outcomes, reviewed annually
Annual professional development budget, plus paid attendance at industry events and platform partner sessions
Growth and Development
Direct access to platform partners including Google, TikTok, and Meta, with early access to beta programmes and new product testing
Explicit pathway to a senior strategic leadership role as the agency grows, with mentorship from experienced performance leaders
Exposure to integrated media planning across paid search, paid social, and programmatic, broadening your strategic toolkit over time
Culture and Lifestyle
Above-market leave entitlements, including additional annual leave and flexible arrangements beyond standard hybrid working
Inner Melbourne office that is easy to get to, with a collaborative team culture built around craft, accountability, and shared success
Regular team events, social outings, and structured celebrations that build genuine connections rather than just filling a calendar
A Note on Fit
This role is built for a senior paid media specialist who is ready to lead, not just execute. You need genuine agency experience at a manager level and a hands‐on approach to both the work and the people around you. This is a confidential search managed by Touch of Talent.
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📌 Senior Performance Marketing Manager (Melbourne)
🏢 Touch Of Talent
📍 Melbourne