Growth Marketing Manager
at Martian Logic - Australian HR SaaS Platform | Full-Time |
About the Role
We're a fast-growing Australian HR SaaS platform and we're hiring our first dedicated Growth Marketing Manager. This is a high-impact, high-autonomy role for someone who thrives on building systems from scratch. You'll own the full demand generation funnel - from first touch to sales-ready lead - and be the connective tissue between our marketing and business development teams.
We already have a strong content engine (weekly podcast, webinars, white papers, social content), established event calendar and budding partner ecosystem and a meaningful paid media budget. What we need now is someone to turn that content into a structured, measurable pipeline.
As we grow, we're looking for a hands-on Growth Marketer who lives and breathes demand generation, conversion rates, and scalable acquisition. If you love turning insights into campaigns that move the needle on leads, sign-ups, and revenue, this is your chance to own demand gen growth in a high-impact environment.
Duties and Responsibilities:
Funnel Strategy & Ownership
- design, build and optimise funnels / map full buyer journey through to hand-off with sales / audit and establish updated lead flow metrics.
Campaign Management
- plan and execute integrated campaigns / manage paid advertising budgets and returns / build and manage nurture sequences to convert leas into sales conversations / align outbound and inbound efforts with sales team.
Lead Generation & Pipeline Development
- own MQL target and pipeline contribution,



develop lead scoring frameworks with sales team / identify and test new acquisition channels appropriate to our ICPs
Marketing Operations
- own and develop the CRM and marketing automation stack / ensure data integrity, attribution tracking and funnel visibility for leadership / brief technical resources on campaign requirements.
Content Activation
- Re-purpose and distribute existing content for maximum reach and conversion value / coordinate the podcast program / develop content themes and editorial calendars that align with commercial priorities
Reporting & Optimisation
- provide pipeline and campaign performance reports / run structured A/B testing on all initiatives / present quarterly performance reviews and recommendations
Who You Are:
4 - 7 years in B2B SaaS growth or demand generation marketing
Proven experience building funnels and nurture flows, not just executing campaigns
Hands-on with paid social (LinkedIn especially), marketing automation and CRM
Commercially minded - you think in pipeline and revenue, not just impressions and clicks
Comfortable working in a lean team where you'll be both strategist and executor
Experience in HR Tech or SMB-focused SaaS is a bonus
Work on a genuinely practical product that makes HR lives easier every day
High autonomy and ownership, your ideas will directly shape our growth trajectory
Competitive salary + performance bonuses
Opportunity to grow with a scaling SaaS company, this role can evolve quickly
We're a small, ambitious team where every person makes a real difference. If you're excited by the idea of building growth systems from the ground up in the HR tech space, we'd love to hear from you.
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📌 Growth Marketing Manager (Sydney)
🏢 Martian Logic
📍 Sydney