Kinrise is a growing, privately owned powerhouse in Australian food manufacturing, home to some of Australia's most loved and innovative brands. At our Snackfoods business, we are home to iconic brands such as Cobs, Lolly Gobble and Poppin popcorn brands. We describe ourselves as a 'start-up with scale' and have a burning ambition to grow our business.
About the role.
We're currently looking for a Brand Marketing Manager to join our Kinrise Snackfoods team. Based primarily at our Dandenong South and South Yarra Offices, you will lead the Cobs popcorn portfolio and deliver strong growth through innovation, brand building, and execution excellence.
In this role, you'll own end-to-end brand management from strategy through to in-market execution while championing new product development and helping drive our ambitious growth targets.
Key Responsibilities, include but are not limited to:
Brand & Portfolio Management
Lead execution of Category and Brand Plans including NPD, packaging, and line extensions
Support development of long-term strategic marketing plans
Analyse market, shopper, consumer, and financial data to identify opportunities and risks
Build strong relationships with key customers and retail/media partners
Identify and develop recent product concepts aligned to business strategy
Develop and manage research briefs; oversee concept testing and validation
Deliver against key financial metrics including net sales growth and gross contribution
Communications & Activation
Support development of a strategic brand platform
Lead delivery of integrated campaigns across ATL, BTL, and shopper marketing
Manage agency partners across creative, digital, and social
Oversee digital presence including social media and website
Develop marketing collateral including POS, promotional materials,



and copy
About You.
Minimum 3+ years in a Brand Manager (or similar) role
FMCG experience (food or beverage preferred)
Proven success in NPD, campaign execution, and brand growth
Experience working with market data (e.g. Nielsen, Quantium/Homescan) and financials
Strong project management with end-to-end delivery experience
Skills & Capabilities
Robust commercial and financial acumen
Highly results-driven with a focus on delivering growth
Ability to think creatively and challenge the status quo
Customer and consumer-first mindset
Agile, adaptable, and comfortable managing competing priorities
Strong communication and stakeholder management skills
Passion for food trends and consumer insights
Solid understanding of digital and social platforms
Work with iconic products that Aussie consumers love.
Benefits
Access to retail discounts through Reward Gateway.
Access to LinkedIn Learning to support your continuous learning journey.
Additional week of annual leave after 2 years of service.
2 'You do You' days per year.
Company paid parental leave for Primary and Secondary caregivers.
Why Join Us?
Kinrise is a fast paced, agile business that focuses on your talents and challenges you to perform at your best. An opportunity with us would mean:
An opportunity to work with leading Australian-made brands and products
An exciting role in a growing business with a great history and an ambitious growth agenda
Supportive and collaborative team culture
Kinrise is committed to creating an environment that welcomes all, celebrates our diversity in all its forms and fosters an environment of inclusion. We recognise that our unique differences are what sets us apart and how we succeed as a team. We are an equal opportunity employer.
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📌 Brand Marketing Manager (Melbourne)
🏢 Kinrise
📍 Melbourne