Coastal Flora is seeking an experienced Wholesale and Retail Floral Manager to join our team on a full-time basis at our location in Meridan Plains, QLD ****.
In this pivotal role, you will oversee the management of both our wholesale and retail floral operations, ensuring seamless coordination between these two distinct business streams.
You will be responsible for driving sales, maintaining product quality, managing staff, and enhancing customer satisfaction across both channels.
This position is integral to our business operations and offers the chance to shape the strategic direction of our floral services.What you'll be doingOverseeing daily operations of both wholesale and retail floral departments, ensuring efficiency and profitabilityManaging inventory levels, including sourcing, ordering and stock rotation of fresh flowers, plants and floral suppliesDeveloping and implementing sales strategies to increase revenue in both wholesale and retail channelsBuilding and maintaining relationships with wholesale clients, florists and corporate accountsTraining, supervising and motivating retail and warehouse staff to deliver exceptional customer serviceCreating eye-catching floral displays and arrangements that appeal to retail customersEnsuring compliance with health, safety and hygiene standards within the floral workspaceMonitoring financial performance, managing budgets and controlling costs across operationsManaging customer enquiries and resolving issues promptly and professionallyStaying current with floral trends, seasonal variations and market demandsCollaborating with other departments to ensure coordinated business growthWhat we're looking forProven experience in floral retail management or wholesale flower distribution, ideally 3+ years in a similar roleStrong knowledge of floristry, including flower types, care requirements,



arrangement techniques and seasonal availabilityDemonstrated ability to manage both wholesale and retail operations simultaneouslyExcellent leadership and team management skills with the ability to motivate and develop staffStrong sales and customer service acumen with a track record of meeting or exceeding targetsSound financial management skills and the ability to analyse performance metricsExcellent communication and interpersonal skillsAbility to work under pressure and manage multiple priorities in a fast-paced environmentPhysical capability to handle flowers, plants and related materials regularlyA valid driver's license and willingness to travel for wholesale deliveries if requiredPreferred: Formal floristry qualifications or relevant horticultural trainingWhat we offerWe offer competitive remuneration, opportunities for professional development and career progression within a growing business.You will work in a creative environment where your expertise is valued and your contributions directly impact our success.We provide a team-oriented culture that celebrates achievements and supports continuous learning.We encourage flexibility in working arrangements where possible and maintain a focus on work-life balance.About usCoastal Flora is a established florist specialising in high-quality floral arrangements and wholesale flower distribution throughout the Sunshine Coast region.
With a reputation for excellence, creativity and customer-focused service, we serve both retail customers and wholesale clients.
Our passion for flowers and commitment to sustainable practices set us apart in the industry.
We pride ourselves on our skilled team, innovative designs and reliable service.
Coastal Flora is a place where creativity flourishes and where dedicated professionals can build a rewarding career in the floristry sector.
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📌 Wholesale And Retail Floral Manager (Queensland)
🏢 Coastal Flora
📍 Queensland