**** Master Lanzhou Beef Noodle is looking for an execution-focused Marketing Manager ready to build something real — driving brand presence, customer engagement and growth across our rapidly expanding national network.
This is a genuine ownership role: you'll shape marketing end-to-end, from strategy through to store-level execution, leading a small, lean team with 1 direct report.
You're equally energised by big-picture thinking and getting things done on the ground, as we scale toward significant national expansion.Key ResponsibilitiesDevelop and execute the annual marketing plan, driving brand positioning and consistency across our multi-brand portfolioManage the NPD Stage Gate process and lead new product and menu launchesPlan and deliver national marketing campaigns across digital, social, in-store and local channelsDrive digital and social strategy, including culturally relevant campaigns for Chinese-speaking customers (WeChat, Xiaohongshu)Build relationships with shopping centre management to secure brand exposure and promotional opportunitiesSupport Local Area Marketing and new store openings across 40+ sites nationallyManage the marketing budget with a explicit focus on ROI and commercial impactTrack campaign performance weekly and report on brand sentiment,



NPS and customer feedbackRequired ExperienceBachelor's degree in marketing, Communications, Business or related field4–7 years' marketing management experience in hospitality, QSR, retail or multi-site businessFluent Mandarin (native/bilingual proficiency) – this is essentialProven success in campaign management, digital marketing and brand strategyStrong commercial mindset with a clear focus on sales impact and ROIHighly hands-on, with the ability to manage multiple campaigns simultaneouslyPreferred ExperienceExperience with Chinese marketing platforms in AustraliaUnderstanding of culturally relevant marketing for Chinese audiencesAbout the Company**** Master Lanzhou Beef Noodle is a fast-growing national hospitality group specialising in authentic Lanzhou hand-pulled beef noodles, with 40+ stores and strong Chinese heritage.
Backed by an ambitious growth strategy, we're scaling fast and building something genuinely exciting.Real ownership in a high-growth, national QSR brandDirect impact on sales and expansion, supported by a Marketing AssistantClear path to senior marketing leadership as the business scalesHands-on, fast-paced culture where your work genuinely moves the business
#J-*****-Ljbffr

📌 Marketing Manager — Qsr (New South Wales)
🏢 1919 Master Lanzhou Beef Noodle
📍 New South Wales